Call for Tender | CICC F&BWG WeChat Mini Program

28 December 2021

The Food and Beverage Working Group (F&BWG) of the China-Italy Chamber of Commerce (CICC) is glad to inform you that we are looking for a Company that can create our new WeChat Mini Program.

Our F&BWG is working on the development of a WeChat Mini Program dedicated to the companies that are part of the group. Given the importance of the Italian food and beverage sector in China, we want to create a platform for Chinese food lovers and Italian companies operating in this field. Inside you will also find all the activities and events organized by our Working Group.

APPLICATION PROCESS

• Send us an email with your company presentation and your proposal at infoshanghai@cameraitacina.com to express your interest within January 13th 2022;

• After evaluation, CICC will feedback you regarding the result of the tender.

AGENCY BRIEF

The agency proposal needs to explain in detail the technical aspects of the implementation, timing and pricing.

Objectives:

1. Create an additional value to the CICC membership program

2. Capitalize in followers, the traffic during offline events of the CICC

3. Offer a communication platform to showcase Italian Brands of the F&BWG

Languages of the platform:

Chinese and English

Technology & Business Model:

The Platform will be open in the WeChat ecosystem.

The F&BWG Mini Program will constitute a showcase of Italian Brands of the F&BWG without acting as a merchant (not involved into the e-commerce activities) but giving the opportunity to the visitors to be redirected to the brands’ proprietary WeChat Mini Programs.

Functionalities (Mini Program under the CICC supervision):

1. Events

Section with Event listings and registration functionality through the link to the App “Glue Up”

2. Educational

Section for educational materials such as Italian ingredients introduction, Mediterranean diet, recipes, culinary traditions, …

3. Livestreaming

Section to host livestreaming of the seminar organized by the Working Group

4. Brand Showcase

Section dedicated to showcase the brands of the Working Group with their link to the Brands’ proprietary WeChat Mini Program

Visitors Journey

Functionalities (Brands proprietary Mini Program)

Besides, the agency is invited to provide a proposal and a favourable pricing for the implementation of the brands’ proprietary WeChat Mini Program if requested by the brands. The proposal shall include:

1. Brand standard WeChat Mini Program with E-Commerce functionalities

2. Agency Pick & Pack Service (if requested)

3. After Sales Service (if requested)

Agency Scope

The agency is requested to provide solution and modular pricing for the following service scope:

1. WeChat Mini Program coding with the requested functionalities (see Mini Program functionalities under the CICC supervision), Graphic interface, Maintenance

2. Brands proprietary Mini Program (see Brand proprietary Mini Program functionalities)

Q&A Session

We are also pleased to inform you that we are organizing a Q&A session during which interested agencies can ask questions and ask for clarification on the project. The session is scheduled for January 5th 2022 at 5 pm. The zoom link through which to participate will be shared with the agencies that will express their interest.

PARTICIPATION TERMS

• Participation in tendering is open to CICC Members and non-Members;

• Companies competing in the tender must have the necessary knowledge and experience and have the technical support and personnel capable to run the tender;

• Each company can submit only one tender;

• The tender is to be drafted in Italian or English, filled in and signed;

• It is the responsibility of the tenderer to study the specification and requirements before submitting the tender.

EVALUATION CRITERIA

• The selection of the Supplier will be made according to the tender's requirements and the lowest bidding price received;

• If the bidding price is the same or the service/goods supplied are offered as sponsorship, CICC will give priority to its Members and it will select the first submitted bid meeting the standards required;

• If no applications are submitted by the Members of the Chamber, the Chamber has the right to select the most appropriate application submitted by non-Members.

EXCLUSION FROM TENDER

• In case of not meeting the conditions of the tendering process;

• In case of non-conformity with the hereby open call for tender;

• In case of submitting false data;

• Late submission.

The results of the tendering will be announced by email after proper evaluation.

CICC Working Groups

The Working Groups bring together representatives of companies operating in the same sector or located in the same geographical area. The aim is to share information, resources and ideas, organize relevant activities for the companies, and build sectorial expertise within the CICC in order to attract interest both in China and in Italy to benefit companies not present on Chinese territory yet.

To consult CICC Working Groups' General Rules please visit: http://www.cameraitacina.com/en/content/general-rules#

Know more about F&BWG

The F&BWG includes all the companies working in the F&B/Ho.Re.Ca, such as F&B producers, companies importing Italian F&B products to China, Italian restaurants, etc.

Despite the F&B is one of the most fragmented and challenging sectors, it represents an incredible opportunity for Italian companies. This is why the China-Italy Chamber of Commerce has decided to establish a dedicated working group.

For companies based in China, the F&BWG mainly focuses on sharing information, best practices and contacts. For Italian companies not yet operating in China, the F&BWG plays a mentor role to help them to approach the market and launch their activities.

Not a member yet? Send an email to:

• Beijing office

bj.members@cameraitacina.com

• Chongqing office

infochongqing@cameraitacina.com

• Chengdu office

infochengdu@cameraitacina.com

• Guangzhou office

infoguangdong@cameraitacina.com

• Shenzhen office

infoshenzhen@cameraitacina.com

• Shanghai office