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Friday, October 13th, the China-Italy Chamber of Commerce organized in Fuling a factory tour to Brilliance Shineray SWM Chongqing Co., Ltd
Davide Castellani, Deputy Consul at Consulate General of Italy in Chongqing, CICC Member of Board Mr. Paolo Bazzoni and representatives from different working field joined this tour.
The delegation was welcomed by Mr. Daxing Gong, the president of Shineray SWM Motors, and Mr. Longlin Zhou, the deputy president of Shineray SWM Motors, they expressed their happiness in receiving such a great interest from different Italian and Chinese companies.
The tour started from the Administrative Building, were the participants discovered the services, the story and the philosophy of the company. In that area, the delegation experienced the new born SWM X7 Model, of SWM brand: large dimension SUV designed and developed in Italy and built in Fuling, Base of Brilliance Shineray SWM Chongqing Co., Ltd.
The Factory Tour continues in the assembly chain, were the Cars are build and tests.
Mr. Daxing Gong the president of Shineray SWM Motors, introduced to the participants, the SWM Brand Italian Origins: it was established in Milan in 1971, on October 2014 Shineray acquired the Italian brand SWM creating the Brilliance Shineray SWM Chongqing Co., Ltd., the kick-off of SWM brand in China have been in Beijing, on March 2017. SWM Is now official sponsor of the Italian Football Team Inter Milan.
Mr. Daxing Gongs speech continues with a prospect of the future development of Brilliance Shineray SWM Chongqing Co., Ltd: the company will put the Italian Factory in a central position to combine the Italian Design and R&D with the Chinese production, to develop the Brand in the Chinese, American and South- Asian Market.
Because of the success of the initiative, we expect to organize the tour again in the future for specific sectors of interests, contact us for further information a infochongqing@cameraitacina.com.
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Be part of a network of over 500 Italian and Foreign companies in China and abroad. Gain greater exposure through sponsorships, collaboration opportunities and advertising on the CICC's website.
