The Italian Chamber of Commerce in China (CCIC) successfully held the Company Tour at Morview on Tuesday, April 21, 2026, in Suzhou SIP.
The visit opened with a Product Experience Session featuring AR and AI smart glasses, where participants had the opportunity to experience Morview’s immersive technologies firsthand and explore their applications in cultural and museum education. This was followed by a company tour, where participants experienced the creative concepts and innovative thinking reflected in the workspace design, as well as Morview’s overall approach to digital cultural experiences.
The program continued with remarks from Mr. Wu Jingxian, Chairman of Morview, who introduced the company’s current applications in the cultural heritage sector and shared its early vision for expansion into Milan and the wider European market. Ms. Sun Yutong, International Business Manager, then presented Morview’s core products and solutions, highlighting their role in enhancing visitor engagement and learning experiences.
The visit provided participants with a clear overview of how digital and AR technologies are reshaping cultural education, as well as Morview’s contribution to the evolution of museum experiences in China and beyond.
CCIC would like to sincerely thank Morview for the warm hospitality and insightful presentations, and extend its appreciation to all participants for their active engagement. The Chamber remains committed to fostering dialogue and cooperation between Italian and Chinese companies, and to supporting innovation-driven collaboration across sectors.
