ITB China Shanghai (May 26–28) marks the first in a series of events across China through which the Italian Chamber of Commerce in China is supporting Trenitalia in strengthening dialogue with local operators, developing new partnership opportunities, and building concrete synergies in a high-potential market.
The collaboration with Trenitalia (FS Group) represents a strategic element in enhancing the attractiveness of Italy as a destination, through joint initiatives focused on internationalization and innovation.
Thanks to the extensive reach of its network and its integrated mobility offering, Trenitalia helps make the travel experience in Italy increasingly accessible and high-quality for Chinese customers. The service is now available through channels dedicated to the Chinese market, such as the WeChat mini program of Frecciarossa, as well as through a qualified network of operators and travel agencies.
The synergy between the Chamber of Commerce and Trenitalia is part of a broader promotional strategy aimed at meeting the needs of a constantly evolving tourism demand that is increasingly oriented toward high standards.
