Event Detail

Date
15 May 2026

Time
14:00–17:30

Event Language
English/Chinese

Location
Main Hall of Baoguo Temple, Xicheng District, Beijing

The Italian Chamber of Commerce (CICC) is pleased to support the following initiative organized by the China Federation of Economic Media and the Beijing Municipal Center for International Trade in Services.

The 2026 China & Italy Cultural Tourism and Fashion Brands Forum will be held on May 15th from 14:00 at the Main Hall of Baoguo Temple. CCIC members engaged in relevant sectors are invited to participate.

As the flagship event of the China International Fair for Trade in Services (CIFTIS), the 2026 China & Italy Cultural Tourism and Fashion Brands Forum focuses on competitive industries of both countries including cultural tourism, high-end fashion and classic design. It builds a high-level platform dedicated to exhibition, cooperation matching and practical cooperation, supporting member enterprises in expanding the Chinese and Italian markets, deepening brand cooperation and enhancing mutual cultural learning.

Benefits of Participation

Targeted Closed-door Business Exchange: The Forum brings together government and industry representatives, leading associations and enterprises from China and Italy, covering cultural tourism, fashion, technology and other sectors, to facilitate efficient connection with core resources.

Dialogue with and Coverage by Central News Media: Acquiring the answer of how to promote in China better and Sharing the Stories of Foreign Enterprises in China. The forum receives joint coverage by 50 of China’s most authoritative national economic and trade news agencies and will attract over 20 million views within 24 hours and a cumulative total of more than 50 million views, generating extensive market influence and empowering enterprises’ brands and long-term cooperation.

Agenda

14:00-14:30 Distinguished Guests' Addresses and Keynote Speeches

14:30-15:30 Topic Discussion

15:30-16:30 Dialogue with National Media

16:30-17:00 Promotion and Roadshow

17:00-18:00 Tea Break & Networking

Participation for CCIC Members (Online & Offline)

Free on-site attendance is available for CCIC Members, including access to forum discussions and business docking, with priority access to cooperation opportunities.