CCIC Seminar at Little Red Book, 14.05, Shanghai

​The Italian Chamber of Commerce in China (CCIC) in collaboration with its Italian Quality & Lifestyle Council (IQLC), is pleased to invite you to attend the seminar at Little Red Book (Xiaohongshu), happening on Thursday, 14th May 2026, from 15:00, at Little Red Book Headquarters in Shanghai.

Why participate?

The aim of the event is not only to introduce attendees to the Little Red Book ecosystem and corporate reality, but also to provide a comprehensive overview of the opportunities and challenges involved in using Little Red Book as a communication, branding, and marketing platform in China. Through the perspectives of Little Red Book representatives and senior executives from leading Italian companies, like Zambon and Nuo Capital, the seminar will offer valuable insights into successful case studies and first-hand experiences, highlighting how brands can effectively approach audience engagement, content strategy, and market positioning within an increasingly competitive and fast-evolving environment. A particular focus will also be placed on how Little Red Book is supporting Italian brands in entering, developing, and strengthening their presence in the Chinese market.

We would like to highlight that, during the same event, CCIC will also have the pleasure of hosting a delegation from Confindustria Romagna, Italy, among the attendees. This will bring together approximately 30 companies operating across sectors such as Industrial Automation & Manufacturing, Marketing & Communication, Information Technology & Telecommunications, Logistics & Transportation, and others. Their participation will provide a valuable opportunity to connect with businesses and entrepreneurial realities associated with the Confindustria network in Italy.

Agenda

14:30-15:00 Registration and welcome coffee

15:00-15:20 Little Red Book presentation, Crystal Pang, Lead of Europe & North America, Global Business Solution, Little Red Book

15:20-15:30 Q&A

15:30–15:40 IQLC presentation, Andrea Fenn, CEO adjacent China and CCIC IQLC Vice-coordinator

15:40-16:00 Zambon presentation, Chenyi (Vanessa) Wang, Global Core Therapies Operations Manager, Zambon

16:00-16:20 NUO Capital presentation, , CEO Asia, NUO Capital

16:20-16:30 Q&A & closing remarks

Speakers

• Crystal Pang, Lead of Europe & North America, Global Business Solution, Little Red Book;

• Chenyi (Vanessa) Wang, Global Core Therapies Operations Manager, Zambon;

• Roberto Sergi, CEO Asia, NUO Capital.

Ticket prices:

• CCIC Members: 180 RMB

• CCIC Non-Members: 280 RMB

• CCIC YP/AGIC: 120 RMB

 Refund policy: refunds are possible only within 24 hours before the event.

For more information contact us at: sh.events@cameraitacina.com

About Xiaohongshu

Xiaohongshu is a lifestyle platform for young people, founded in Shanghai in 2013 by Mao Wenchao and Qu Fang. With the mission of "Inspire Lives to share and discover the wonders of the world", Xiaohongshu allows users to record their lives, share their lifestyles, and form interactions based on interests through short videos, graphics and texts. As of October 2019, the number of monthly active users of Xiaohongshu has exceeded 100 million, of which 70% are post-90s, and continue to grow rapidly.

About Italian Quality & Lifestyle Council (IQLC)

A council about Luxury Living, Fashion, Luxury and Premium Goods, Design, Lifestyle, focus on Retail and Digital. Our objective is to facilitate business with China for CICC  member or non member companies and individuals, in retail and consumer goods.

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