Senior VIC Manager

Primary purpose of the role:

Accordingto brand positioning, company and department goals, market situation and competitors’evolving competition, prepares VIC activations and event plans, designs eventsand activations formats based on latest VIC insights and anticipating VICneeds. According to performance trend and forecast, prepares action plans aimedat upgrading VIC engaging, development and retaining program, continuouslydeveloping customers full potential and reaching best in class level. Monitorsfrontline execution, timely finds opportunities and proposes improvementactions to retail, in order to fully achieve performance targets. Supports CCEOin creating effective strategies aimed at turning CE mission into tangibleresults

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Key accountabilities:

• In linewith dept. strategies and plans, monitors competitors’ strategies andsuccessful case studies, constantly upgrades elite customers events,activations and client telling methodology, in order to reach best in classlevel in elite customer experience and constantly increase share on brand’ssales.
• Throughin-depth research of CRM data and key insights in HNW customer retention trendsand new opportunities, detects growth opportunities and new directions in elitecustomers benefits and activations, to develop potential HNWI customers andincrease retention rate and CLTV of the existing ones.
• Proposescross channel interaction strategies to maximize customers value and evaluatesthe related results to maximize customers resources and guarantee a full cyclecustomer journey.
• Througheffective post-mortem tracking of each event, activation and client tellingresults, provides timely guidance to frontline and proposes action plans to theRetail team and first line about the improvement areas.
• Constantlysearches for new CE activation formats and resources to reach best in classlevel in VIC experiences, by providing money cannot buy experiences in linewith brand values, in order to develop efficient VIC behavioral clusterupgrading strategies.
• Fullyleverages on special VIC styles and capsule, and Haute Couture collections,organizing high level preview / resee/preorder events to cultivate HNWcustomers interest in special high value product and attract potential VIC withsophisticate format and product proposal.
• Periodicallyproposes original and sophisticated VIC event formats ideas to the MarketingDepartment and monitors the execution process to guarantee the best customersexperience and the best results in terms of elite customers retention,development and acquisition.

Key performance indicators:

• VIC relatedannual targets achievement (included potential VIC); VIC pool customersmaintenance targets achievement
• AchieveNEW VIC development target, including through external channels
• IncreaseVIC contribution and sales share on total brand turnover

Required knowledge/skills:

• Goodexpertise in Customer retention strategies and activation/events;best practices
• Able tomultitask with different projects and initiatives design, planning andexecution
• Goodanalytical skills and performance evaluation skills
• Goodvision and creative thinking
• Highintegrity

Problem solving:

• Strongproblem-solving skills, also by using new solutions/methods
• Skills inmanagement & cooperation with cross department functions
• Gooddecision-making & implementation skills
• Highflexibility

Interested candidates can send their CV to Winni Zhang - winni.zhang@gbmaxgroup.com

Company website: https://www.maxmara.cn/