Job Board

1. Planning & Management

• Following and tracking the digital trends, strong executive ability.
• Develop and implement comprehensive social media strategies across various platforms (such as Wechat, Weibo, Douyin and Red to drive brand awareness and engagement.
• Manage social media campaigns, including planning, executing, and tracking performance metrics, while ensuring they stay within budget and timeline.

1. Daily management of brand social accounts

• Manage the daily operation of owned social accounts on Weibo/ WeChat / Red / / Douyin and etc
• Lead the social content production on above accounts, control the quality and ensure the brand guidelines are fully applied.
• Monitor the comments and engagements of above accounts in real time, ensure the brand/product message is clearly delivered.
• Conduct thorough analysis and reporting of social media campaigns, providing actionable insights and recommendations to optimize performance.
• Digital / social agency recruiting, daily operation management and performance review.
• Supervise the social buzz tracking, in case of serious customer compliant and social media crisis, activate the escalading process without delay.

1. Monitor the digital trends.

• Monitor social media trends, competitor activities, and industry developments to leverage new opportunities and continuously improve campaign performance.

1. E-marketing Supporting

• Cooperate with e-commerce team on e-marketing campaign execution and drive valuable traffic.

1. Functional Communications

• Responsible for digital reporting/ tracking and analysis.
• Responsible for training digital knowledge and new
• Collaborate with sales and other internal units

Company introduction

MARCOLIN IS A WORLDWIDE LEADING COMPANY IN THE EYEWEAR INDUSTRY FOUNDED IN 1961 IN THE HEART OF THE VENETO DISTRICT. IT STANDS OUT FOR THE UNIQUE ABILITY TO COMBINE CRAFTSMANSHIP WITH ADVANCED TECHNOLOGIES THROUGH THE CONSTANT PURSUIT OF EXCELLENCE AND CONTINUOUS INNOVATION. FOR MORE THAN 60 YEARS MARCOLIN HAS BEEN DESIGNING, PRODUCING AND DISTRIBUTING EYEWEAR FOR SOME OF THE MOST IMPORTANT AND LEADING BRANDS IN THEIR SEGMENT. AS A COMPANY, WE STRONGLY BELIEVE THAT CRAFTSMANSHIP AND TECHNOLOGICAL DEVELOPMENT ARE AMONG THE KEY VALUES OF OUR HISTORY.