Social Media & PR Coordinator

D'Andrea & Partners Consulting Co. Ltd Shanghai Branch

  • Start Date
    05/06/2024
  • Job Type
  • Location
    Shanghai, China
  • Salary
    Not indicated
  • Experience
    Less than 5 years
  • Education
    Bachelor degree

Description

Job Title: Social Media & PR Coordinator
Report To: General Manager
Location: Shanghai

Social Media Coordinator :
Social media coordinators focus on creating appealing and creative digital content for a company’s various social media platforms.
You will report to the GM work closely with the digital marketing team to generate a social media marketing strategy that will promote customer engagement and brand awareness.

Social Media Coordinators are responsible for planning, implementing and monitoring the company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.

Daily Responsibilities:
 Develop, implement and manage social media strategy.
 Define most important social media KPIs
 Manage and oversee social local and international social media
 Measure the success of every social media campaign
 Stay up to date with the latest social media best practices and technologies
 Use social media marketing tools such as Buffer
 Attend educational conferences
 Work with copywriters and designers to ensure content is informative and appealing
 Collaborate with Marketing, Sales and Product Development teams
 Monitor SEO and user engagement and suggest content optimization
 Communicate with industry professionals and influencers via social media to create a strong network
 Provide monthly and yearly data collection, report and analysis.
 Edit video contents, infographics
 Able to operate on We Chat platform, Baidu, Weibo, Red, Instagram, LinkedIn, websites, and additional social media platforms as required
 A Social Media Specialist wants to see a social-media channel grow, measured by the amount of content published, when and how people engage with the channel, which content gets the most interaction, and how users respond to any brand messages. If the content includes sales of products or services, then conversion rates are also important.
 Write long- and short-form social media messages that attract new users and engage current users
 Use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly
 Wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data
 Help convert our brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions

PR Coordinator:
 Develop PR campaigns and media relations strategies
 Collaborate with internal teams (e.g. marketing) and maintain open communication with senior management
 Edit and update promotional material and publications (brochures, videos, social media posts etc.)
 Prepare and distribute press releases
 Organize PR events (e.g. open days, press conferences) and serve as the company’s spokesperson
 Seek opportunities for partnerships, sponsorships and advertising
 Address inquiries from the media and other parties
 Track media coverage and follow industry trends
 Prepare and submit PR reports
 Manage PR issues

Requirements:
Bachelor’s degree in Marketing, communications, Business, journalism. Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.

Good written & oral Mandarin Chinese and English, priority given to candidates proficient in Italian/other languages as third language speakers;
Team player and have a problem-solving aptitude.

Experience using various analytics software. Working knowledge of HTML and CSS.

Company introduction

Eastant Communication & Events is a Shanghai-based boutique agency specialized in social media management, digital marketing, public relations and events planning. It supports multinational companies operating both at the B2B and B2C level, with a focus on the Chinese market.

Interested?

Send your CV to: Eastant Communication & Events Alice Jiang a.jiang@dpgroup.biz