Founded in 1950, Amplifon is the Italian world leader in hearing care solutions. With over 70 years of professional fitting expertise, it is currently present in 26 countries with more than 10,000 locations and over 20,000 hearing care specialists, and has helped more than 10 million users address their hearing needs. Through professional expertise, personalized care and innovative solutions, Amplifon helps people with hearing loss reconnect with the world of sound and enjoy a fuller life. Let’s discover the Amplifon story together.
British engineer Algernon Charles Holland was injured during World War II. His empathy for people whose hearing was affected by the war, and his understanding of the isolation caused by communication barriers, inspired him to open the first Amplifon hearing care center in Milan, Italy, in 1950.
After entering the North American market in the 1990s, Amplifon further strengthened its global leadership. During this period, it provided a wide range of hearing care solutions to millions of people with hearing loss, becoming a widely trusted brand.
In 2001, Amplifon was listed on the Italian Stock Exchange, marking a milestone in its development as a truly global company.
Since 2016, Amplifon has pursued a series of forward-looking acquisitions, each of which has expanded the brand's reach and strengthened its global leadership.
In 2018, Amplifon entered the China market, giving more people with hearing loss in China the opportunity to reconnect with the world of sound.
In 2021, Amplifon expanded into East China, establishing a presence in Hangzhou before extending to neighboring cities. Its network grew rapidly that year, surpassing 100 locations across China.
In February 2023, Amplifon China entered Shanxi Province through acquiring 23 hearing care centers operated by a well-known hearing brand Kangzhisheng.
In 2024, Amplifon expanded its nationwide presence, growing to more than 500 locations across 17 provinces and municipalities in China. It also launched a series of community initiatives, including the Veterans Hearing Care Program, the Tibet Outreach Program.
In 2025, as the only hearing aid industry retailer involved in drafting the national standard Acoustics - Hearing Aid Fitting Management, Amplifon benchmarked against hearing aid fitting service standards in developed markets to ensure scientific soundness, standardization, and practical applicability.
In 2026, Amplifon continued its hearing care initiatives: carrying out ‘Hearing Recovery Ambassadors on a trip to Xiamen’, donating to Shanghai's LiLi Time social-impact cafe, and co-branding with Fudan on the Elite Summer Camp, where the seniors' and children's smiles were witnessed. With expertise and genuine care, Amplifon rewards trust and protects hearing.
With 76 years of professional hearing care expertise, Amplifon operates more than 10,000 international-standard hearing care centers across 26 countries, supported by 20,000 hearing care professionals. In China, Amplifon now has more than 500 locations across 17 provinces and municipalities.
Amplifon China officially joins the Italian Chamber of Commerce in China in 2026. Amplifon will collaborate with more enterprises to deliver higher‑quality professional services for Chinese consumers.
At an Amplifon hearing care center, users receive professional hearing assessments and personalized consultations and services designed to support better hearing health.Looking ahead, Amplifon will continue to innovate and expand its reach, helping more people with hearing loss enjoy a seamless, high-quality hearing experience.
