Company introduction provided by CCIC member: Cool Things
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COMPANY OVERVIEW
Founded in the Republic of San Marino over 34 years ago, Cool Things is an international company specializing in licensed collectibles, capsule toys, pocket money toys, promotional products and retail-ready solutions.
Throughout its history, the company has combined product development, entertainment licensing and international sourcing to create innovative, affordable and commercially successful products for global markets. Today, Cool Things operates across the amusement, vending, retail and promotional sectors, supported by an international organization with offices in Europe and Asia and a consolidated network of manufacturing partners throughout China.
OUR STORY
Cool Things was established with the ambition of transforming simple toys into memorable collectible experiences. Inspired by the Japanese capsule toy culture and the amusement industry, the company has continuously evolved while remaining faithful to the principles that have defined its identity since its foundation: creativity, accessibility and collectability.
From its early experience in vending and amusement, Cool Things has expanded into a fully integrated product development company, managing every stage of the process from concept creation to manufacturing and worldwide distribution. Today, the company collaborates with internationally recognized licensors to develop products that combine strong commercial value with high-quality design and consumer appeal.
OUR MISSION
The mission of Cool Things is to create products capable of bringing joy through creativity, innovation and accessibility. Guided by its payoff, "TOYS N'JOY," the company develops collectible products designed to make internationally recognized brands accessible to a broad audience while maintaining high standards of quality, safety and design.
GLOBAL STRUCTURE
Cool Things operates through an international organization that combines European management with a direct operational presence in Asia. The company's headquarters are located in the Republic of San Marino, while its strategic office in Hong Kong and operational offices in Guangzhou and Yiwu allow close collaboration with manufacturing partners, ensuring continuous quality control, efficient product development and effective supply chain management.
This structure enables the company to respond quickly to market demands while maintaining strong relationships with both licensors and customers worldwide.
WHAT WE DO
Cool Things manages the entire product development process through an integrated approach that begins with market research and consumer trend analysis. Each project is developed from concept to completion, including product design, packaging development, prototype creation and licensing management.
Production is coordinated through a selected network of manufacturing partners, supported by continuous quality control and compliance with international safety standards. Once completed, products are distributed worldwide through amusement, vending, retail and promotional channels, allowing the company to serve customers across multiple international markets.
BUSINESS DIVISIONS
The company's activities are organized into three complementary business divisions.
The Amusement & Vending division develops capsule toys, crane machine prizes and vending products specifically designed for the amusement industry.
The Pocket Money Toys division focuses on collectible products such as blind bags, surprise capsules, blind boxes and impulse-purchase toys intended for both specialty and mass retail.
The Promotional Products division develops licensed premiums and promotional items for the food industry, quick-service restaurants, publishers, retail campaigns and special events, offering customized solutions for a wide range of commercial partners.
PRODUCT PORTFOLIO
Licensing represents one of the core strengths of Cool Things. The company collaborates with some of the world's leading entertainment brands, transforming globally recognized intellectual properties into collectible products characterized by strong visual appeal, high perceived value and broad consumer accessibility.
Its product portfolio spans multiple categories, including Kids & Family, Anime & Manga, Gaming and Pop Culture, allowing the company to reach consumers of different ages, interests and distribution channels while maintaining the identity and integrity of each licensed property.
LICENSING
As an official licensee of internationally recognized entertainment brands, Cool Things develops products under long-term licensing agreements with leading intellectual property owners. The company's experience in licensing enables it to balance brand identity, commercial objectives and manufacturing efficiency, delivering products that satisfy both licensors and international customers.
WORLDWIDE DISTRIBUTION
Over the years, Cool Things has built an extensive international distribution network serving amusement operators, retailers, publishers and promotional partners across Europe, Asia, North America and Latin America.
Thanks to its multi-channel approach, the company distributes products through amusement venues, vending operators, specialty retailers, mass-market chains and promotional campaigns, ensuring broad market coverage and the flexibility required to meet the needs of different industries and territories
