The Italian Chamber of Commerce in China (CCIC) announces that its longstanding member Nannini Eyewear Group — an Italian eyewear design and manufacturing brand — has inaugurated its first South China store at Jingji Yujingfeng in Nanshan Xili University Town, on January 22, 2026.
This opening not only marks a significant milestone in the brand's 18-year journey of deepening its presence in the Chinese market but also establishes a new bridge for economic, trade, and cultural exchanges between China and Italy.
Nannini has consistently leveraged “Made in Italy” as a bridge to foster mutual appreciation of fashion culture between the two nations. Founded in 1954 and positioned in the high-end market, the brand remains committed to 100% Italian handcrafting, blending motorsport DNA with classic Italian design. Its COMPACT folding series has garnered international accolades and been acquired by the Museum of Modern Art in New York, establishing itself as a benchmark for “functional aesthetics.”
The representative of the CCIC emphasized that the opening of Nannini’s first Shenzhen store exemplifies the chamber members’ 18 years of dedicated cultivation in the Chinese market, injecting new vitality into Sino-Italian fashion industry exchanges. Strategically positioned in the Greater Bay Area dynamic economic hub, the new store centers on athletic passion while offering bespoke professional eye examinations and one-on-one designer consultations. This allows residents of the Greater Bay Area and Shenzhen to experience Italian craftsmanship up close. Exclusive opening-month promotions extend this cross-cultural quality experience to a broader audience.
