The IQLC promotes Italian luxury, fashion, design, and lifestyle brands in China. It supports retail and digital business strategies, helping companies connect with Chinese consumers and expand their market reach.
BRIEF
Italian Quality & Lifestyle Council (IQLC) - a council about Luxury Living, Fashion, Luxury and Premium Goods, Design, Lifestyle, focus on Retail and Digital. Our objective is to facilitate business with China for CICC member or non member companies and individuals, in retail and consumer goods.
THE CHALLENGE
China to be more and more the growth driver for any consumer goods brand, especially for premium and luxury range.
More and more opportunities arise in China in the area of consumer goods, especially among premium and luxury brands. Many brands however lack of specific expertise to leverage into China Ecosystem at the best.
Coordinator
Massimo Sarra
Max Mara, Greater China
Vice Coordinators
Lorenzo Barberio
Marcolin Eyewear (Shanghai) Co., Ltd.
Andrea Fenn
Adiacent China
Rachel Zhang
Venchi China
Cecilia Ragno
Natuzzi
