Analyse Your Company`s IPR and Learn How to Effectively Protect it

Many people tend to think about patents or technology when they hear the term Intellectual Property, but it is important to realise that many of your company`s assets are considered IP. If you have a brand name or logo, a database of contacts, technology, graphics, a website or catalogues promoting your products, then this workshop will help you to identify and determine the value of these assets. You will gain a broad understanding of how to conduct an IP audit. The workshop will teach you to identify your company`s assets, prioritise them and explore quick, cost-effective measures to protect your business.

The following topics will be addressed:

• Find out which of your company`s assets can be considered as Intellectual Property
• Learn how to conduct an internal IP audit to determine the value of your company`s assets
• Gain insight in the different options available to stop infringement and learn how to protect your business
• Get the opportunity to discuss your specific issues with our qualified IP expert during a private one-on-one IPR consultation session.

Speaker Biographies

Dominic Edmondson, Consultant, Rouse
Dominic joined Rouse`s Beijing office in February 2011. He trained as a solicitor of Enland and Wales at the London and Paris offices of Hogan Lovells LLP, where he began his legal career by assisting in relation to patent matters. He then gained a wide variety of IP law experience at two other firms, handling matters concerning trade marks, design rights and copyrights across a broad range of industries. Dominic now focuses on contentious and non-contentious trade mark work, managing various trade mark reviews and adjudication proceedings before the China Trademark Office and the Trademark Review and Appeals Board. He also undertakes contentious work as a client manager in relation to all forms of IP for clients in various industries. Dominic speaks English, French and Mandarin Chinese.

Cindy Kang, Trade mark attorney, Rouse
Cindy joined Rouse in 2011 as a trade mark attorney, based in Beijing. She qualified as a lawyer of China after first obtaining a masters degree in foreign language and applied linguistics at Tsinghua University. Before joining Rouse, Cindy practised in the field of IP at Liu Shen & Associates and Lehman, Lee & Xu for over ten years. Her expertise lies in advising brand owners on all aspects of trade mark clearance, protection, administrative enforcement and litigation. She has a vast amount of experience representing international clients on a wide range of IP matters, as well as domain name and copyright registration. Cindy`s clients include leading companies in diverse industries. She is a member of the China Trademark Association and International Trademark Association (INTA). A native speaker of Mandarin Chinese, Cindy is also fluent in English.

IPR One-On-One IPR Consultation Sessions
If you would like to receive confidential one-on-one advice about your business in China, sign up for a free, 20-minute consultation with the expert of the China IPR SME Helpdesk. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. Please specify the nature of your question. The One-on-One consultations are open to European SMEs on a first-come, first-served basis. Any information you provide to the EU SME Centre and the China IPR SME Helpdesk with be treated as confidential.

Registration and cancellation
China IPR SME Helpdesk events are only open to European Small and Medium Enterprises (SMEs) and SME intermediary organisations such as embassies and consulates, chambers of commerce and trade associations. This event is closed to law firms and business consultants. If you meet the criteria and would like to attend please register by emailing rsvp-china@china-iprhelpdesk.eu with the name and date of the event in the subject line and your company information. You will receive a confirmation e-mail. Because seating is limited, in the case of unexpected cancellation please inform the Helpdesk as soon as possible.