Dear Members and Friends,
In the afternoon of December 18, 2020, the China-Italy Chamber of Commerce (CICC), as a leading partner of the EU SME Centre, is pleased to invite you to an online workshop on Entering the Chinese Market through the power of Social Networks in China. Cross-Border E-commerce and its opportunities.
In a fast-changing global market, one of the biggest challenges for many companies is to expand their business in markets that are very different. This is especially true in China, where a very unique digital environment in terms of platforms, trends, and customer habits often anticipates the global trends.
In this context, a deep knowledge of marketing and communications strategies is an important starting point for a successful strategy. The workshop will therefore give an insight into the global strategies and local marketing related to the digital export, exploring the power of social networks in China as well as their main players, such as KOL, KOC and Daigou.
The Workshop is aimed at small and medium-sized enterprises located in Europe, interested in approaching the Chinese market. During the event, will be presented an overview of the cross border e-commerce, from platforms of choice to modes of importation, and primary points of consideration for brands contemplating an entry into the Chinese market, including the keystones of a successful strategy.
About the EU SME Centre: The EU SME Centre in Beijing provides a comprehensive range of hands-on support services to small and medium-sized enterprises (SMEs) in EU and COSME participating countries, getting them ready to do business in China. Our team of experts provides advice and support in four areas – business development, law, standards and conformity, and human resources. Collaborating with external experts worldwide, the Centre converts valuable knowledge and experience into practical business tools and services easily accessible online. From first-line advice to in-depth technical solutions, we offer services through Knowledge Centre, Advice Centre, Training Centre, and SME Advocacy Platform. To learn more about the Centre, visit the website www.eusmecentre.org.cn
About the CICC: The China-Italy Chamber of Commerce (CICC) is the only business organization recognized by both the Italian Government (Ministry of Economic Development, MiSE) and the People’s Republic of China (Ministry of Civil Affairs, MoCA) that aims to boost the internationalization of Italian business and to promote the “Made in Italy” in the PRC. The CICC Members (almost 570 in 2020) represent the Italian business community such as public-invested and multinational corporations, small and medium-sized enterprises (both manufacturing and commercial), service companies, etc. To companies settled in China and those with the on-going business within the Chinese market, the CICC offers informative, training, and business networking opportunities. Besides, the CICC qualifies itself as a voicing platform for them to share topics of common interest. To companies interested in strengthening their business in China, the CICC offers consultancy, assistance, and marketing services. To learn more about the Chamber, visit the website www.cameraitacina.com
If you have any question please contact us at firstname.lastname@example.org.