Visit the Italian Pavilion at WWSE - Beijing, September 3rd-7th

Dear Members and Friends, 

The China-Italy Chamber of Commerce is glad to invite you to visit the Italian Pavilion at the World Winter Sports (Beijing) Expo (WWSE). 

The WWSE is an international exposition focusing on the winter sports industry. For this edition, Italy will participate in the expo as Country of Honour. 

The fair will be held in Beijing Shougang Park from September 3rd-7th 2021.



The Italian Pavilion is organized by the Italian Trade Agency (ITA), together with the Embassy of Italy to P.R.C. and the China-Italy Chamber of Commerce (CICC), and will gather over 20 Italian companies in the field of mountain tourism,  lifestyle, and winter sports in a nearly 500 square feet Pavilion positioned at the core of the WWSE fair.

The Italian Pavilion will showcase the Italian technologies and products as well as the most renowned mountain tourism destination for the integrated promotion of the “Italian Mountain Lifestyle” in view of the Olympic Winter Games Beijing 2022.

During the fair,  fora and discussion on the winter sports and tourism industry will be open for offline and online participation. To see the full schedule please click here


How to participate

Visit the WWSE

To attend the fair please register through our fast track by scanning this QR code:

Please follow the steps below:

1. Confirm the Epidemic Prevention Commitment

2. Select the type of reservation: Professional Visitor Day Ticket / Open Day for Visitors Pass

3. Choose the ticket time or appointment time

4. Fill in the real-name authentication information and agree to “Ticket Purchase Instructions”

5. Submit ticket purchase or reservation information

6. Receive the SMS of successful purchase or reservation

Warm Tips

• ID card required to verify identity information for admission

• Valid on the day of reservation

• If you are giving tickets away, each person can purchase a maximum of 20 redemption codes. No resale permitted

• The exhibition will end at 4 pm on September 7, and visitors will not be admitted at 3 pm

• During the exhibition period, visitors shall strictly follow the Policy of “Strict Prevention and Control” in Fighting Covid-19 of Beijing


Attend the Fora Live Streaming 

More information on how to follow the live streaming of the Fora will be shared as available. If interested, please contact


Looking forward to your participation-


The CICC Team

Dear Members and Friends, The China-Italy Chamber of Commerce is glad to invite you to visit the Italian Pavilion at the World Winter Sports (Beijing) Expo (WWSE).
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