The Food and Beverage Working Group (F&BWG) of the China-Italy Chamber of Commerce (CICC) is working on the development of a WeChat Mini Program dedicated to the companies that are part of the group. Given the importance of Italian food and beverage in China, we want to create a database that brings together the Italian companies operating in this sector. Inside you will also find all the activities and events – including their live streaming – organized by our Working Group.
The main goal of the WeChat Mini Program platform is to allow the F&BWG Members to virtually showcase their brands and products, offering links to external websites for e-marketing or sale*.
*Please note that the China-Italy Chamber of Commerce is in no way involved in products distribution or sales online.
Companies wishing to be part of our Mini Program are asked for a participation fee of 1,000 RMB for ordinary Members / 500 RMB for supporting Members. The fee (calendar year) can be paid to CICC either in the membership renewal/subscription phase, or at the time that the company deems most appropriate.
Please note that the participation is only open to CICC Members.
What does the Mini Program include?
1. F&BWG Introduction
2. A section dedicated to F&BWG Events
3. A section dedicated to Live streaming during F&BWG events
4. CICC members' brands, with their own company profiles and link to their external WeChat Mini Programs/Website/e-commerce platforms.
What does the Mini Program not include?
How to join the F&BWG Mini Program?
Deadline: June 10th, 2022
Not a Member yet? Learn how to join the Chamber here: http://www.cameraitacina.com/en/content/join-chamber-new-member
For assistance regarding membership, contact us at: 0086-10-85910545
For more information about the F&B Mini program, please contact email@example.com
CICC Working Groups
The Working Groups bring together representatives of companies operating in the same sector or located in the same geographical area. The aim is to share information, resources and ideas, organize relevant activities for the companies, and build sectorial expertise within the CICC in order to attract interest both in China and in Italy to benefit companies not present on Chinese territory yet.
To consult CICC Working Groups' General Rules please visit: http://www.cameraitacina.com/en/content/general-rules#
Know more about FBWG
The FBWG includes all the companies working in the F&B/Ho.Re.Ca, such as F&B producers, companies importing Italian F&B products to China, Italian restaurants, etc.
Despite the F&B is one of the most fragmented and challenged sector, it represents an incredible opportunity for Italian companies. This is why China-Italy Chamber of Commerce (CICC) has decided to establish a dedicated working group.
The FBWG is committed to share information and to provide service to its Members.
For companied based in China, the FBWG mainly focuses on sharing information, best practices and contacts. For Italian companies not yet operating in China, the F&BWG plays a mentor role to help them to approach the market and launch their activities.
Together with the CICC, the F&B WG promotes joint activities and promotional events, in order to avoid fragmentation and to maximize the appeal of Italian food culture marketing.
Therefore, the F&B Working Group lobbies in front of institutions and authorities (such as the European Chamber of Commerce in China etc.) to raise awareness about biggest challenges faced by its Member in the Chinese market.
The CICC Team