Seminar: Tapping New F&B Growth Opportunities in China and Chongqing

​Dear Members and Friends,

The China-Italy Chamber of Commerce (CICC) is glad to invite you to the seminar "Tapping New F&B Growth Opportunities in China and Chongqing” that will take place on January 27, 2021from 4:00 pm to 6:00 pm (Beijing Time) both online and offline (CICC Chongqing Office).

The seminar is organized in collaboration with EU SME Centre.



Event description


2020 was a turbulent year for many European F&B exporters to China. Many SMEs have seen their market share decrease, their export costs increase dramatically, and have encountered significant obstacles and delays when dealing with the Chinese customs and new COVID-19 import requirements.

Still, China’s food and beverage market remains an attractive market for European F&B SMEs: new preferences for healthy and imported foods are supplemented by the integration of supply chains and the emergence of new retail sectors. The end of the pandemic has started, and consumer spending is expected to return growing in the first months of the year.

This online workshop will assist European F&B producers to understand the new opportunities in the Chinese F&B market, both nation-wide as well as specifically in Chongqing and the Central/Southwestern region. 

Specifically, it will provide:

  • An overview of opportunities in the F&B market in Chongqing and the wider Southwest China region;
  • Insights on how to overcome COVID-19import-related restrictions and addressing new requirements for exporting F&B products in China – with a focus on Chongqing, Chengdu and Xi’an;
  • A deeper understanding of newF&B growth opportunities in China, with a focus on digital consumers and marketplace.


About the Speakers


  • Pablo Recio Gracia - Mr. Recio has been living and working in China since 2005. During this time, he developed a strong knowledge of the Chinese market, in particular relating to F&B import and distribution processes and trade barriers, from both a legal and commercial standpoint; and attracting Chinese investment into specific projects or regions. Currently, he is the managing director of Eibens, a company established in 2005, with two offices in Beijing and Madrid. Eibens focuses on the F&B sector, as well as cosmetics and e-commerce. It providestraining, market intelligence, market entry or follow-up to European SMEs, international trade promotions agencies and public companies.


  • Gianluca Luisi - After his studies, Gianluca Luisi works for some consultancy firms, with a special focus to the Chinese market. In 2014, he joins the newly opened Consulate General of Italy in Chongqing as Head of Commercial Affairs. After 3 years of full engagement in this government startup, Gianluca decides to get back to the private sector as entrepreneur. Together with a big Chinese company active in the F&B industry, he sets up a joint venture, DeZhuang International, with the aim of creating innovative Chinese food concepts for overseas markets. He now also serves as Secretary General at the World Chilli Alliance, a nonprofit organization aimed at fostering exchanges within the chili industry, and Board Member of the Italian Chamber of Commerce in China.


Please note, seats are limited.

Participation to the seminar will be possible in remote mode.


Scan the QR code to register


For more information about the webinar, please contact


Kind Regards,


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