Webinar: Chinese Standards & Compliance for European Exporters - January 28th, 2021

Dear Members and Friends, 

China-Italy Chamber of Commerce is pleased to invite you to the webinar “Chinese Standards & Compliance for European Exporters”, organized in collaboration with the EU SME Centre  and the Seconded European Standardisation Expert in China (SESEC) Project.

The webinar will be held on January 28th, 2021 from 16:00 to 17:30.  

The webinar will provide an overview of how the Chinese standardization system is structured and it will provide guidance and practical tips on how to ensure that products exported from the EU and China are in compliance with relevant Chinese standards and technical requirements, both under normal trade and cross-border e-commerce; as well as for key sectors such as F&B, consumer products, and cosmetics.

This webinar is the first of a webinar series to be organized in the field of standards, conformity assessment and compliance in China. In fact, standards and compliance remain one of the main reasons why products exported from the EU to China encounter delays at the Chinese customs. The webinar series aims to address this issue by increasing the awareness of EU exporters; it will focus on horizontal issues, as well as on specific industries where EU exporters have a large presence in China. 


About the speakers:

Dr. Betty XU, Seconded European Standardization Expert in China 

Betty Xu, took the position as Seconded European Standardization Expert in China in Sept 2014. Seconded European Standardization Expert (SESEC) is a project co-funded by European Commission, EFTA, three official European SDOs (CEN, CENELEC and ETSI). The purpose of the project is to support EU-China co-operation in standardization.

Dr. Betty Xu had more than 10 years’ experience in industry, first as the software/hardware developer in an IT/Automation Company (from 2000-2002) , R&D leader in a big household appliance company (2006-2008), then as the standards drafter, and standardization Director in a giant European electrical equipment manufacturer (2008-2013). Dr. Betty Xu migrated to Australia and had been working for Standards Australia since April 2013.

Dr. Betty Xu also had 8 years’ experience in Standardization and Technical Regulation. She was the drafting leader for several China national Standards and was involved in 2 IEC standards drafting. She specially worked in the standardization area when she was the Standardization and Technical Regulation Director for North East Asia in Siemens Ltd China, from 2008 -2013. After working for industry for almost 10 years, Dr. Betty Xu had the chance to work in a national standards developing organization, Standards Australia, in 2013. Where she gained more experience and more understanding of the well-developed economy and its standards development strategy, scheme and process.


Dr. Martina Gerst, Senior Technical Adviser for Market Access China

Dr. Gerst is a senior Technical Adviser/Trainer for Market Access China. She has more than 15 years of China experience. During this time, she has advised EU SMEs about market access to China, especially standards & conformity, and IPR, in different sectors such as F&B, Electric/Electronics, ICT/e-commerce, or automotive. In addition, she has participated in R&D projects about mechanical engineering and ICT.

Dr. Gerst has held senior positions in Fortune 500 companies such as BMW, Daimler, Siemens, KPMG.


Scan the QR code to register:


For more information about the webinar, please contact info@cameraitacina.com.


Kind Regards,

CICC Team.

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