IP Strategy for European SMEs at Trade Fairs in China

Thousands of European SMEs based in Europe and China participate in trade fairs and exhibitions in China each year. Trade fairs offer the opportunity for European companies to showcase their products and identify new clients. Many companies, however, witness their intellectual property (IP) being infringed at events in China. It can be a challenging issue to resolve but there are processes that can be put in place to minimise the risk of being infringed and to maximise the chance of a successful outcome if you do experience infringement.

This webinar will explain comprehensive measures you can take before, during, and after a trade fair in order to enforce your intellectual property rights should you discover counterfeiting.

This free, 45-minute webinar presentation and 30 minute Q&A session on Tuesday 15 November 2011 at 10.30am Brussels time time (9.30am London, 5.30pm China) will take you through a range of simple, cost-effective measures to protect your intellectual property and your business at trade fairs in China. Get valuable insights from our expert who has years of experience of IP enforcement in China, and ask him live questions during the webinar.

To register to the webinar, please follow the instructions given in the official event page on the EU SME IPR Helpdesk website, here.

The China IPR SME Helpdesk is an EU funded project providing EU SMEs with free training, materials, online resources and first-line, confidential advice on intellectual property in China. Visit our website for more information: www.china-iprhelpdesk.eu