Olympics One Year On, the Winter Sports Market in China - Online, Feb 28

The China-Italy Chamber of Commerce in collaboration with the EU SME CentreFinnCham BeijingBusiness Finland, and ADVANTAGE AUSTRIA is glad to invite you to our upcoming webinar “Olympics One Year On, the Winter Sports Market in China” on February 28th from 4:00 PM (Beijing Time), online via Zoom.


The 2022 Beijing Winter Olympics sparked wider consumer interest in winter sports in China. In the years leading up to the event, sprawling ski resorts were built with world-class equipment; sports that had not yet met a wide popularity in the country, such as ice hockey and ice skating, gained in viewership and course enrollment numbers, and vacationers started considering winter sports destinations.

It is now time to take stock of this high-potential sector in China after the momentum created by the Olympics, also in light of the impact of supporting measures such as the Winter Sports Development Plan (2016-2025) and the 14th Five-year Plan for the Development of Sports.

The webinar aims to help SMEs identify the current market trends, opportunities and challenges of entering and investing in the winter sports market in China.



(Beijing Time)

4:00 - 4:10 PM Words of welcome
Presentation of the EU SME Centre | CCIC | Business Finland | ADVANTAGE AUSTRIA

4:10 - 4:35 PM One Year After the Winter Olympics – Overview of China's Winter Sports Industry and Future Developments
Li Zhang, Executive Vice President, Asia Digital Group

4:35 - 5:05 PM Panel Discussion
Challenges and Opportunities for European SMEs in China's Winter Sports Industry


Remigio Brunelli, Managing Director, Beijing Tecnica Sport Equipment Co.,Ltd. 
Xing Shi, Suomen Biathlon Oy
Yanh Li, General Manager, Sanhe Doppelmayr Transport Systems Co., Ltd.
Andy Niu, Vepe Oy Peltonen

5:05 - 5:35 PM
Panel Discussion
Emerging Trends and Opportunities in China's Winter Sports Sector

Yi Li, General Manager, Snow & Ice Center, Sunac Tourism
Florian Hajzeri, General Manager-  General Manager, TechnoAlpin China
Wendy Luo, Vuokatti Sport Resort Oy
Jyri Lintunen, Imatra Base Camp Oy

5:35 - 5:50 PM Q&A Session

5:50 - 6:00 PM Closing Remarks

Date: February 28th, 2023
Time: 4:00 - 6:00 pm (Beijing Time)
Location: Online via Zoom 
Price: Free of Charge

Interested in joining? Click here to sign up!

Any questions? Contact us at bj.events@cameraitacina.com.


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