Training Seminar: How to Sell to China via Cross-Border E-Commerce, March 15

The China-Italy Chamber of Commerce in collaboration with the EU SME Centre is glad to invite you to our upcoming training seminar “How to Sell to China via Cross-Border E-Commerce” to be held on March 15th from 4:00 PM (Beijing Time), online via Zoom and offline in Beijing.

This event is timed to coincide with the launch of the new EU SME Centre report Selling to China via Cross-Border E-Commerce.



In recent years, cross-border e-commerce has taken off in China, providing European businesses unprecedented access to markets across the whole country. Improved delivery services, policies facilitating cross-border transactions, lesser initial investment needs as well as the exemptions of certain goods from registration, Chinese labelling, and testing requirements make cross-border e-commerce an attractive easily accessible way for European SMEs to sell their goods in China.

The training seminar aims at discussing China’s CBEC market, and the legal requirements governing it as well as providing insights into different platforms and explaining how to become a merchant on China’s major e-commerce platforms.

Join this training seminar to:

•Understand China’s cross-border e-commerce market and the laws and regulations governing it;
•Gain insights into how to become a merchant and manage your e-shop on China’s major e-commerce platforms;
•Understand how to work with KOLs and market your products;
•Learn from the case studies of doing business on China’s CBEC market;
•Hear experience sharing from SME peers with our case studies.


(Beijing Time)

Words of Welcome

Presentation of the EU SME Centre | CCIC

Report Overview: Cross-Border E-Commerce – How to Set Up and Manage an E-Shop in China

Arvid Tilner, EU SME Centre

Case Studies: Experience Sharing with European Companies on Chinese E-Commerce Platforms

John Piao, Digiant Global
Adrea Fenn, Adiacent International
Bart Horsten, Horsten International
Ryan Molloy, RedFern Digital

Panel Discussion

John Piao, Digiant Global
Andrea Fenn, Adiacent International
Bart Horsten, Horsten International
Ryan Molloy, RedFern Digital

Q&A Session



Date: March 15th, 202
Time: 4:00 - 6:00 pm (Beijing Time)
Online via Zoom
Offline in Beijing: CCIC Office, 3-2-21 Sanlitun Diplomatic Residence Compound, No. 1 Gongti North Road, Chaoyang District (limited spots available for offline tickets)
Price: Free of Charge 

Interested in joining? Click here to register.

Any questions? Contact us at



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