Webinar: “The experience of Italian agri-food businesses in China following COVID-19” - April 29th, 2020

Dear Members and Friends of CICC,

The development of COVID-19 in China is having important repercussions on different key sectors in which Italian companies in China operates. Among these the agri-food sector has been experiencing a strong slowdown due to the temporary closure of businesses, the limitations imposed by the quarantine period and the imposition on norms to host clients.

In addition to these factors, the spread of the virus in Italy may have caused a discouragement in the purchase of Italian products.

To give voice to Italian companies within the F&B sector in China and share their point of view as well including difficulties and best practices, CICC is going to host an informative webinar on the management of the crisis caused by COVID-19.

The webinar will take place on Wednesday 29th of April, 2020 at 3pm (Beijing time).

Please note, the webinar is organised as part of the True Italian Taste project, aimed at the promotion of the authentic Italian agricultural food products, promoted and funded by the Ministry of Economic Development and carried out by Assocamerestero (the Association of the Italian Chambers of Commerce Worldwide) in cooperation with the Italian Chambers of Commerce abroad. “True Italian Taste” is part of the program "The Extraordinary Italian Taste".

Agenda:

15:00 Welcome greetings and presentation of the True Italian Taste project

15:20 “Digital ways to help your F&B business” – Edoardo Noce, F&B Working Group Vice-Coordinator, Marketing Manager at FABBRI 1905

15:40 “Issues related to the supply chain of Italian products” – Ciro Cristiano, General Manager, Inalca Food&Beverage Shanghai

16:00 “How to restore customer’s confidence toward Italian products” – Marino D’Antonio, Executive Chef, Frasca Restaurant

16:20 “Overview of the current situation within the Italian F&B sector China” – Cristina Corsini, CICC F&B Working Group Coordinator, CEO and Founder of Good Italy Ltd.

16:40 “Case study: TikTok for the sale and promotion of F&B products” – Francesco D’Aprile, Partner, CNIT New Frontiers

17:00   Q&A

17:30   Conclusion

The language of the webinar will be English.

Participation in the webinar is free of charge.

Please, click the link below or scan the QR code to register:

https://cameraitacina.eventbank.cn/event/the-experience-of-italian-agri-food-businesses-in-china-following-covid-19-26407/

Thank you and Kind Regards,

CICC Team