Publication of CICC Member’s Webinar “The Tourism Market in China” on EU SME Centre Website

09 Aprile 2020

Dear Members and Friends,

The China-Italy Chamber of Commerce is glad to inform you of the publication of “The Tourism Market in China”, a Webinar conducted by Mr. Simone Sturla - General Manager for the Chinese Outbound Tour Operator Atrails, Coordinator of the Tourism Working Group ICTC Italy China Travel Club for the Italian Chamber of Commerce in China. The Webinar is part of the Chamber’s activities as implementing partner of the EU SME Centre

Outbound tourism from China has grown significantly over the past 15 years. China continued to hold its position as the world’s highest spender on international travel. However, in comparison to previous years, Chinese consumers tend to seek in-depth travel experiences which include local cultural and recreational activities and are spending less time on shopping during outbound trips.

In this webinar, Mr. Simone Sturla analyzes the Tourism Market in China and identifies opportunities for EU SMEs.

Key topics:

  • Market Overview
  • Profile of the Chinese Tourist
  • Tools of consumption
  • Market potential
  • Case studies


You can find the recorded video of the Webinar HERE


The EU SME Centre is a European Union funded initiative helping SMEs get ready to do business in China. Located in Beijing, the Centre provides practical information, confidential advice, and training in the areas of business development, legal issues, standards and HR to facilitate market access for European SMEs. The Centre also acts as a platform to facilitate coordination amongst Member State and European public and private sector service providers to SMEs.


Kind Regards,


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