Shanghai office

  Event Description The China IPR SME Helpdesk invites you to an interactive and informative workshop which will address how intellectual property can be used as a valuable business asset in China. The workshop will teach you to identify your IP assets, prioritise them, gain company support and explore quick, cost effective measures you can put in place to protect your business. By attending this workshop you will gain a broad understanding on how to conduct an internal IP assessment and you will have the chance to learn from real life cases and participate in interactive exercises, which will address the following: - How to conduct an internal IP audit to identify which of your company`s assets can be considered intellectual property - Available tools for Intellectual Property protection in China and how to effectively protect your company’s assets - Get the opportunity to ask your individual questions to our experienced China IPR expert during a one-on-one consultation session following the workshop Speaker Biography Carol Wang, Senior Associate, Rouse Carol Wang is a senior associate of Rouse. She joined Rouse in 2002 and has abundant experience in advising on intellectual property protection strategies in China. She has particular experience in copyright and design protection, well known trademark applications, unfair competition and has developed and managed anti-counterfeiting programs for several clients. One-On-One IPR Consultation Session If you would like to receive confidential one-on-one advice about your China IPR, sign up for a free, 20-minute consultation with our qualified IP lawyer. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. The IPR one-on-one consultation is open to European SMEs on a first-come, first-served basis. Any information you provide to the China IPR SME Helpdesk with be treated as confidential. Registration and Cancellation China IPR SME Helpdesk events are only available to European Small and Medium Enterprises (SMEs) and SME intermediary organisations, such as embassies or consulates, chambers of commerce and trade associations. China IPR SME Helpdesk events are closed to law firms and consultants who offer IPR services. If you meet the criteria and would like to attend please register by emailing rsvp-china@china-iprhelpdesk.eu with the name and date of the event in the subject line and your company information, and put infoshanghai@cameraitacina.com in cc. You will receive a confirmation email. Because places are limited, in the case of unexpected cancellations please inform the Helpdesk as soon as possible. The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our expert by phone, Email or though the website.  

      Despite the opportunities that the fast growth of e-commerce presents to Foreign SME’s to access or expand their operations in China Market, there is still a lack of understanding concerning the establishment, development and maintenance of an online business. In this context, the set-up of an e-commerce platform should be tailor-made to attract online shoppers’ appeal, without overlooking China`s online legal and tax framework.   A real case will be used to simulate this journey, from the ideas conception to the execution, as well as the daily operations of running an online shop. This seminar and networking event aims at showcasing the tools that a company needs to successfully run an online business. During the seminar more than 20 questions will be presented and covered, such as:   • Are my products or services suitable for online business? • What are the steps to take in order to open an online store? • Can I open and run an online shop if I only have a representative company? • What kind of web designs do Chinese customers like? • How do I promote online? • How does it work with invoicing? • Where should I store my stock? • How do I handle online transactions and what payment options do I have? • Will my company be facing double taxation?   Experts   Marius Rossell - CEO of TLG COMMERCE LIMITED Mr. Marius Rossell is the founder and CEO of the company TLG COMMECE LIMITED, pioneering in the European market for e-commerce solutions, with over 14 years of history. Since 2011 he resides in Beijing where has promoted the internationalization of the company in China and Hong Kong and has become the first European e-Commerce company to settle in China. Rossell has been invited as a speaker at various conferences and lectures on topics related to electronic commerce and business creation in the virtual world organized by various organizations such as EU SME Centre in China, EMOTA (European e-Commerce Association) and University of Barcelona among others.   Ruggero Fondi - Partner of P&P China Mr. Ruggero Fondi joined P&P Hong Kong in 2010. Since then Ruggero assists foreign individuals and companies of all sizes in setting up their subsidiaries in Asia and provides them with a totally outsourced administration & finance department allowing them to reduce their costs and to grow faster in a highly competitive environment Francesca Scortichini - P&P China Graduated in Business Administration from Bocconi University, Milan, Italy, Francesca worked in the Asset Management Department of Morgan Stanley in Milan. Followed by years of expertise in consulting as Chartered Professional Accountant and Auditor, advising Italian and international companies in tax, accounting and litigation.   Reservation: Please send an email to infoshanghai@cameraitacina.com to reserve a seat including the information:• Name • Company Name • Position • Mobile number.