Dear Members and Friends,
The China-Italy Chamber of Commerce is glad to inform you that the “Italian Hospitality Awarding Ceremony” – organized by the CICC with the support of Istituto Nazionale Ricerche Turistiche - IS.NA.R.T. and of Unioncamere – was successfully held – in the framework of the CICC Italian Week – on July 14th at IP MALL, Shanghai.
The event aimed at certifying the authenticity of Italian restaurants in Shanghai, Anhui, Jiangsu, and Zhejiang.
This project has the objective to develop and promote the traditions of Italian agri-food products and enhance the Italian food and wine culture, enhance the image of Italian restaurants in China that respect the quality standards of Italian hospitality, and create an international network that allows the realization of promotional events of Italian production excellence.
The event was opened by Ms. Emanuela Vizzarro, CICC Shanghai-Suzhou Office Manager, who delivered a speech on the relevance of the project and its main goals.
Ms. Ludovica Murazzani, Commercial Consul of Consulate General of Italy in Shanghai, took the floor to talk about the importance of supporting Italian restaurants in China that offer and promote authentic Italian products, in contrast to the spreading of Italian sounding products. The Italian institutions have to pursue this commitment given that Italian restaurants are the best ambassadors of Italian lifestyle, culture, and tradition.
Then, Mr. Lorenzo Riccardi, CICC Board Member, delivered a speech on the importance of Italian Hospitality certificates that are a symbol of Italian excellence such as Italian food, wine products and tradition. He also explained the criteria to obtain the “Italian Hospitality” certificate, namely: identity and distinctness, hospitality, mise en place, cooking, menu, gastronomic offer, wine list, use of extra-virgin olive oil, experience and competence, use of PDO and PGI products.
Later on, Ms. Ludovica Murazzani and Mr. Lorenzo Riccardi awarded with the authentic Italian hospitality certification the following Italian restaurants in Shanghai, Anhui, Jiangsu, and Zhejiang:
Following, Ms. Emanuela Vizzarro invited the restaurateurs to take the floor and freely deliver speeches on the project.
Finally, Ms. Emanuela Vizzarro thanked the four sponsors (Convivium Academy, PromoItalia, Good Italy and Great Vesuvio) that supported the publication of the booklet of the Italian restaurants awarded the Italian Hospitality certificate in China, in order to enhance their visibility.
The CICC would like to thank IP Mall for hosting the event and all the participants for the success of the event.
Far parte di un network di oltre 600 aziende italiane e straniere, presenti in Cina e in Italia. Ottenere maggiore visibilità grazie alle possibilità di sponsorizzazione di eventi della CCIC o di pubblicità nel suo sito web e nelle sue pubblicazioni.