Entering the Chinese Market through the power of Social Networks in China - Dec, 18

Dear Members and Friends,

In the afternoon of December 18, 2020, the China-Italy Chamber of Commerce (CICC), as a leading partner of the EU SME Centre, is pleased to invite you to an online workshop on Entering the Chinese Market through the power of Social Networks in China. Cross-Border E-commerce and its opportunities.



In a fast-changing global market, one of the biggest challenges for many companies is to expand their business in markets that are very different. This is especially true in China, where a very unique digital environment in terms of platforms, trends, and customer habits often anticipates the global trends.

In this context, a deep knowledge of marketing and communications strategies is an important starting point for a successful strategy. The workshop will therefore give an insight into the global strategies and local marketing related to the digital export, exploring the power of social networks in China as well as their main players, such as KOL, KOC and Daigou. 

The Workshop is aimed at small and medium-sized enterprises located in Europe, interested in approaching the Chinese market. During the event, will be presented an overview of the cross border e-commerce, from platforms of choice to modes of importation, and primary points of consideration for brands contemplating an entry into the Chinese market, including the keystones of a successful strategy.



  • Date: December 18, 2020
  • Time: 4:00 PM - 6:00 PM (Beijing time)
  • The workshop is free of charge
  • Open to participants: SMEs from EU and COSME countries



  • 4:00 PM - 4:05 PM Opening remarks
  • 4:05 PM - 4:15 PM EU SME Centre presentation
  • 4:15 PM - 4:35 PM Digital export: Global strategies and local marketing. The power of social networks in China - Stefano Generali, Managing director Intarget China
  • 4:35 PM - 4:55 PM Kol, KOC and daigou: 3 major players in cross border influencer marketing - Ambra Schilliro', Pr and marketing director Social Cloud
  • 4:55 PM - 5:15 PM Digital Export Opportunities in China in 2021 - Andrea Fenn, CEO of Fireworks
  • 5:15 PM - 5:35 PM Focus on Cross-Border e-commerce in China - David Ries, Business development Manager at TRIBOO
  • 5:35 PM - 6:00 PM Q&A session



  • Stefano Generali, Managing director Intarget China - Stefano has lived in Shanghai for over 10 years where he grew as a marketing and communication professional in the fashion e-commerce sector as Brand Marketing Manager for Chinese and digital companies. Since 2018, he has been Managing Director of Intarget China office in charge of developing the Southeast Asia market.
  • Ambra Schilliro', Pr and marketing director Social Cloud - Journalist, Pr and digital marketing expert for the Chinese market. Founder of the Pr and marketing firm Social Cloud in 2013. Listed as expert in the USA Women Media Center, president of the Sicilian association in China, founder of the China fashion group. Still cooperating with Italian and American magazine and TV like Vanity Fair and Glamour.
  • Andrea Fenn, CEO of Fireworks - Andrea is an award-winning digital strategist and the founder of Fireworks, a technology marketing company in Shanghai. He has lived 14 years in China, whose majority he spent working with the country’s evolving digital landscape. Prior to Fireworks, he was a founding member of the APAC social media team at Ogilvy, a researcher of Chinese social media at Leiden University, and a journalist for CNN and China Daily. A regular member of the Campaign Asia Digital A-List, he speaks at public events, business schools and management trainings globally. He is content consultant and trainer at the Alibaba Global Ecommerce Talent program among others. Andrea was born in Prato, Italy, is an Italian-British dual-national, and is fluent in written and spoken Mandarin Chinese.
  • David Ries, Business development Manager at TRIBOO - David worked on accounts for Moschino, Alberta Ferretti, Ferrari, Sergio Rossi, Dsquared2, Tecnica, Santa Margherita and ICE Shanghai. He works as Business Development Manager At Triboo , providing one-stop-solution for E-commerce marketplace store setup & ongoing management - such as on Tmall, Tmall Global, JD.com, JD Worldwide, Kaola, WeChat - Social Media and SEO management.


About the EU SME Centre: The EU SME Centre in Beijing provides a comprehensive range of hands-on support services to small and medium-sized enterprises (SMEs) in EU and COSME participating countries, getting them ready to do business in China. Our team of experts provides advice and support in four areas – business development, law, standards and conformity, and human resources. Collaborating with external experts worldwide, the Centre converts valuable knowledge and experience into practical business tools and services easily accessible online. From first-line advice to in-depth technical solutions, we offer services through Knowledge Centre, Advice Centre, Training Centre, and SME Advocacy Platform. To learn more about the Centre, visit the website www.eusmecentre.org.cn

About the CICC: The China-Italy Chamber of Commerce (CICC) is the only business organization recognized by both the Italian Government (Ministry of Economic Development, MiSE) and the People’s Republic of China (Ministry of Civil Affairs, MoCA) that aims to boost the internationalization of Italian business and to promote the “Made in Italy” in the PRC. The CICC Members (almost 570 in 2020) represent the Italian business community such as public-invested and multinational corporations, small and medium-sized enterprises (both manufacturing and commercial), service companies, etc. To companies settled in China and those with the on-going business within the Chinese market, the CICC offers informative, training, and business networking opportunities. Besides, the CICC qualifies itself as a voicing platform for them to share topics of common interest. To companies interested in strengthening their business in China, the CICC offers consultancy, assistance, and marketing services. To learn more about the Chamber, visit the website www.cameraitacina.com



If you have any question please contact us at infoshanghai@cameraitacina.com.


Best regards,


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