The Italian Pavilion at ITB China 2025

The Italian Pavilion at ITB China (Internationale Tourismus-Börse China) 2025 officially opened on May 27, in the presence of H.E. Massimo Ambrosetti, Ambassador of Italy to the People's Republic of China.

Lorenzo Riccardi, Chairman of the China-Italy Chamber of Commerce attended the ribbon-cutting ceremony alongside key representatives of Italy’s institutional and tourism system:

• Ivana Jelinic – CEO of ENIT S.p.A.
• Tiziana D’Angelo – Consul General of Italy in Shanghai
• Rocco Carlo Genchi – Deputy Consul of Italy in Shanghai
• Augusto Di Giacinto – Director of Italian Trade Agency in Shanghai 
• Laura Vendramin – Department of Tourism and Territorial Marketing of the Veneto Region
• Maria Paola De Rosa – Head of Sales at Frecciarossa Trenitalia

Thanks to the joint effort of ENIT and the Italian Ministry of Tourism, the Italy stand showcases the best of Italy’s tourism excellence to more than 1,400 top buyers from China, Hong Kong, and Macau. Represented at the fair: the Veneto Region (Destination Verona & Garda Foundation, Cortina Marketing, Dolomiti Bellunesi Foundation, OGD Terre Vicentine, Arena di Verona Foundation, and Venice Marco Polo Airport), Trenitalia, and 11 private operators.

Later that day, the Chamber also participated in the promotional event “An Ancient Bond Renewed in Veneto, the Land of Venice”, hosted at JHotel Shanghai Tower by the Veneto Region. The event highlighted the region’s exceptional tourism and economic potential, its nine UNESCO World Heritage Sites, and its strategic development in light of the new direct flight between Venice and Shanghai, and the upcoming Milano-Cortina 2026 Olympic and Paralympic Games.

The evening closed with a performance by artists from the Arena di Verona, celebrating the beauty of Italian opera.