上海

     Event Description: Everybody’s talking about the new business opportunities the Chinese market offers, but what about the risks? Every year European companies lose millions of Euros due to infringement of their Intellectual Property Rights (IPR), i.e. infringements of trademarks, patents and copyrights. A solid knowledge of your intellectual property, as well as an adequate IPR protection strategy, is essential to business success in China. If you are considering entering the China market or sourcing from China, what is your strategy to protect your intellectual property? :   - You and your IP in China - Chinese patent and trademark registration - Technology transfer and licensing to China - Protecting trade secrets - IPR enforcement action - Real life case studies: Learn from your peers - Question and Answers   Join the China IPR SME Helpdesk expert Giovanni Casucci on Monday, 18 November 2013 for:   "Intellectual Property Rights Protection Strategies for Italian SMEs in China" This free, 45-minute webinar presentation and 30 minute Q&A session on Monday, 18 November 2013 at 10:00am Rome time (5:00pm China) will take you through a range of simple, cost-effective measures to develop your business in China and protect its intellectual property. Get valuable insights from our experts, and ask questions live throughout the webinar.   Agenda (Brussels time): 10:00-10:05 Welcome and introduction by the IPR SME Helpdesk team 10:05-10:45 Presentation by the China IPR SME Helpdesk expert, Giovanni Casucci 10:45-11:15 Q&A session   Registration: Please register by emailing rsvp-china@china-iprhelpdesk.eu, and also put infoshanghai@cameraitacina.com in CC, including the name and date of the event in the subject line and your company information. You can also register here.   About webinars: A webinar is a virtual web-based seminar which you can join from the comfort and convenience of your own office or home. Attending webinars can save you time and money, while still delivering key information and allowing for speaker-attendee interaction. About the China IPR Helpdesk: The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or though the website.   For the more information, please click here.   Best wishes CICC SH Office

Speakers:   - Stefano Chao: Investment Manager of AZ Investment Management, Azimut Group  At AZ Investment Stefano is responsible for the management of a Chinese liquidity fund and the China research team. The AZ team in Asia launched the first UCITS fund investing in offshore RMB and currently manages one of the largest pools of offshore RMB investments in the world.   Prior to joining the AZ Investment team, Stefano worked for seven years in the Fixed Income Division of Lehman Brothers in New York. Stefano holds a BA in Economics from Yale University and an MBA from the China Europe International Business School.   - Lee Beng Hong: Head of Markets, China Head of Product Management for Offshore RMB, FICC Deutsche Bank Beng Hong is a ten-year veteran at Deutsche Bank and is currently the head of Markets for China. Since 2011, he has been spearheading DB’s Offshore RMB strategy, heading the product management for offshore RMB.   Beng Hong was transferred to Shanghai from Singapore in 2008 to head up the Global Finance and Foreign Exchange business as part of Global Markets. While in DB Singapore, Beng Hong managed a series of interest rate and foreign exchange portfolios denominated in EUR, USD, JPY, SGD and other Asian Currencies.   Beng Hong began his career in Deutsche Bank as a member of the DB graduate program in 2003 after graduating with a Master of Financial Engineering from NTU Singapore that year. He graduated with a B.Eng (1st Hons) and M.Eng from NUS Singapore. - Emanuele Spagnoletti Zeuli: Senior Manager of Diacron Business Consulting (Shanghai) Emanuele Zeuli carries out consultancy focused to investments direct to China and from China to abroad. Before joining Diacron Group, Emanuele Zeuli realized experiences in other consulting firms specialized in accounting, financial and tax consultancy, based in Italy and in China. Emanuele Zeuli obtained a degree in 2004 from Tor Vergata University of Rome (Title of the Final Dissertation: "China: what competitive advantage") and he completed a Ph.d in accounting and banking issues.