Company visit at Deutz-Fahr Machinery China, Linyi, 26.06

On June 26, 2025, the China-Italy Chamber of Commerce (CICC) and its Mechanical Engineering Working Group (MEWG) hosted the Company Visit at Deutz-Fahr Machinery China (SDF Group) and Roundtable Discussion on the Future of Agriculture Mechanization in China. The event took place in the Linshu, Shandong Province, and brought around 40 participants among industry leaders, experts, and professionals to explore the latest advancements and future trends in smart agricultural manufacturing.

The event kicked off with opening remarks from Andrea Croci, CICC Vice President North China, Francesco Innocenti, CICC Board Member North China, Hou Suyun, Linshu Mayor, Federico Gaiazzi, CEO, Deutz-Fahr Machinery China, who emphasized the importance of collaboration and innovation in the agricultural machinery sector.

Zhang Huaguang, Director of Information Department, China Agricultural Machinery Distribution Association (CAMDA), delivered an in-depth analysis of the current state and future trends of the agricultural machinery market providing valuable insights into the evolving demands and opportunities within the sector. He emphasized that the future of agricultural machinery will be heavily influenced by technological advancements, including the integration of AI, automation, and smart technologies.

Francesca Bonesi, Vice-Coordinator of CICC Mechanical Engineering Working Group and APAC & India Project Manager Director, UFI Filters, introduced the working group and its commitment to promoting Italian technology and fostering business opportunities in the Chinese market.

Following, a panel of experts engaged in a roundtable discussion on the future of agriculture mechanization. The discussion covered a range of topics, including the role of automation, energy transition, and smart technologies in sustainable farming. The panelists shared their perspectives on the challenges and opportunities ahead, highlighting the importance of innovation and collaboration in driving the sector forward.

Zhang Renwen, Chairman, Deutz-Fahr Machinery China - Liu Anbang, Sales Director, Carraro - Wu Zhaoxin, CEO, Ognibene China - Tan Guirong, SVP, Yuchai Engine - Eva Zhang, Sales Area Manager, Inxpect

Participants had the opportunity to tour the state-of-the-art facilities of DFM China, witnessing firsthand the latest advancements in smart agricultural manufacturing. The tour showcased the company's commitment to innovation and quality, providing valuable insights into the production processes and technologies that power their products.

The visit continued with a tour of the China Willow Weaving Cultural Art Museum and Changlin Group, offering a glimpse into the rich cultural and industrial heritage of the region and highlighting the diverse opportunities for collaboration and development in the area.

The day concluded with a networking dinner at the Linyi Pullman Hotel providing a setting for continued dialogue and connection-building.

About DFM China

DEUTZ-FAHR China is part of the SAME DEUTZ-FAHR Group (SDF) from Italy. The company specializes in the manufacturing of tractors and harvesting machinery and distributes agricultural equipment under the DEUTZ-FAHR, Farmlead, and Dabhand brands.

Established in October 2011 in Linyi, Shandong Province, the company covers an area of 180,000 square meters and it is committed to delivering efficient value in the production, sales, and after-sales services of high-end agricultural machinery. By introducing advanced technologies, the company has significantly contributed to elevating the manufacturing standards of the agricultural machinery industry in China.

DEUTZ-FAHR China provides today the widest range of powershift products available in the Chinese market and offers a complete lineup of tractors from 50 hp to 300 hp, as well as a variety of corn harvesting machines, thereby meeting the diverse needs of its customers.

It now hosts the second-largest R&D center within the SDF Group. With a fully integrated sheet metal production line, DEUTZ-FAHR China also leverages China’s robust supply chain resources to support the SDF Group’s global distribution network, making it one of the most important manufacturing bases for the Group globally.

The Company has established over 300 sales and service outlets across China, covering all key agricultural machinery markets. Its products are also exported to more than 40 countries and regions worldwide.

About SDF Group

SDF is an Italian multinational company based in Treviglio (Bergamo, Italy), among the world

leaders in the production of tractors, agricultural harvesting machines, autonomous electric tractors and diesel engines.

SDF distributes its products under the brands SAME, DEUTZ-FAHR, Hürlimann, Grégoire and VitiBot. The tractor line-up covers a power range from 25 to 336 hp, while the harvesting machine range goes up to 260 hp. In nearly a century of history, SDF has contributed significantly to the mechanization of the agricultural sector, leading a successful international expansion path and being a driver of the digital transformation of agriculture.

Today SDF produces "smart tractors" designed for increasing operational efficiency and productivity with a focus on Agriculture 4.0. SDF can rely on 8 production sites, 16 sales subsidiaries, 2 joint venture, 155 importers and over 3,100 dealers and it employs more than 4,150 people worldwide.

In 2024, the Company recorded revenues of 1,638 million euros and an EBITDA of 11.5%.

For more information, visit: www.sdfgroup.com