Sport and Tourism Working Group


Simone Sturla 


Juan Simoni, Florian Hajzeri 

Next scheduled meeting: 
WG Specs: 
No document available

The Italy China Travel Club – ICTC, under the China-Italy Chamber of Commerce (CICC) umbrella, has been established in Beijing in 2015 with the purpose of promoting Italy as a travel destination to the Chinese audience. In cooperation with Italian private and public sector in Italy and in China we hope to consolidate and deepen not only mutual knowledge, but also partnerships and exchanges.


What we do

The ICTC mission is to promote and encourage the development of Italian travel industry in China through organizing events, workshops, seminars, trainings and webinars. The Working Group has actively participated in multiple events organized by the Embassy of Italy to the P.R.C. and the CICC, it plans to be even more active in 2019.

If you are interested in the activities of the ICTC download the following file.


Activities 2018

  • January 2018 - Official Inauguration 2018 Eu-China Tourism Year in Venice (Vice Coordinator participation).
  • Silk Road International Cultural Project Cooperation Promotion (in Dunhuang, 2018) ICTC provides contents for the Italian stand during the fair and members free participation, speech by Vice-Coordinator addressing the VIP guests.
  • March 9th, 2018 - PIEMONTE & VIA LATTEA (in Beijing and Chongli) upon the Sport Working Group (SWG) initiative, ICTC participates to the promotional event joining with its contacts in the tourism industry - Post event.
  • September 3rd, 2018 - introduction to the Chinese Tourism Market in Beijing, Delegation of Tour Operators from Sicily Region - Post Event.
  • November 2018 – EU-China Tourism Year on Promotion through CINEMA (Coordinator participation).

  • December 2018 – Yanqi Lake Retreat 2018. Coordinator as panelist for Tourism, at the presence of Prof. Geraci, Undersecretary of the Italian Ministry of Economic Development.


Activities 2019

  • January 28th, 2019 - Italy and Anhui China culture & tourism promotion, ICTC in collaboration with the Department of Culture and Tourism of Anhui Province - Event.



The Sport Working Group includes all the companies operating in Sport Sector, such as the design and engineering studio, sport equipment manufacturers, sport facilities developers, sport-related services companies. 
The initiative to create a network of companies operating in the sports sector came by the Embassy of Italy in P.R.C. to maximize business opportunities around the 2022 Winter Olympic Games.
Immediately after the creation of the Working Group, the founding Members widened the network of sports, aiming at promoting in China the know-how and the quality of Italian sport companies and products.



9th March, 2018 - "Turin and Piedmont meet China", event supported by the Italian Embassy to the P.R.C., Piedmont Region, Italian Institute of Culture, ITA – Italian Trade Agency and Politecnico of Turin, aimed at promoting Piedmont region and its outdoor winter activities.

19-27th July, 2018 - Campionati del Mondo WUXI2018

30th November, 2018 - Seminario “Vivere lo Sport all'italiana



Benefits for ICTC Members

  • Visibility during CICC events;
  • Endorsement and support by the CICC for ICTC events;
  • Access to all events regarding tourism and all related sectors (food and wine, fashion, design, etc.);
  • Access to a whole network of public and private institutions in Italy;
  • Access to Italian authorities in China;
  • Access to several Chinese celebrities for events and other activities;
  • Seminars and workshops all around China.


For any further information please contact Giulia Gallarati.

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