Food

The China-Italy Chamber of Commerce (CICC) is glad to invite you to the workshop "Italian Brands Growing in China: The Lavazza Case Study" on March 3rd 2022, 6:00 pm (CST) at the Lavazza flagship store in Crystal Galleria, Shanghai. This is the first event of our Food and Beverage Working Group’s （FBWG） “Brand Watch” series, jointly organized with our Intellectual Property Working Group (IPWG). How a well-known and iconic Italian brand succeeds in the China F&B market? How to adapt to a volatile, young, and demanding consumer market and to digital sales channels while preserving Lavazza brand DNA? During the event, representatives of Lavazza Group will answer these questions by presenting the Lavazza case study and by sharing their stories and best practices on intellectual property management and marketing strategies.   Scenario In more than 125 years of activity, Lavazza has been able to exploit a heritage of “Italianness” and commitment to quality and innovation, establishing itself as a pioneer in its sector and entering the hearts of coffee lovers all over the world. In 2020, the Lavazza Group together with YUM China launched a joint venture to explore and develop the Lavazza Coffee Shop concept in China, a combination of innovation and tradition that allows customers to experience first-hand all the facets of the Lavazza world in a unique and iconic Italian-style environment.   AGENDA 6:00 – 6:15 pm Welcome Remarks  6:15 – 6: 35 pm “Lavazza in China: 127 years of innovation” with Pietro Luigi Ghigo, YiBai – Head of Commercial 6:35 – 6:55 pm “The Management of Intellectual Property Rights while Expanding on the Chinese Market” with Simona Musso, Luigi Lavazza S.p.A. – Group General Counsel; and Marco Braida, Luigi Lavazza S.p.A. – International Business & IP – Legal Director. 6:55 – 7:20 pm Q&A 7:20 – 8:30 pm Networking Aperitivo  Moderators: Davide Fassari and Guilherme Campos.   Shanghai Lavazza Flagship Store in Crystal Galleria, F1 68, Yuyuan Rd. 晶品购物广场1楼（愚园路68号）   Interested in joining? Scan the QR code to sign up!   Ticket Price OFFLINE: Members: 120 RMB Non-Members: 200 RMB *Limited seats. Reservations on a first-come, first-served basis with priority to CICC Members. **The price comprises 1 drink with snacks. ONLINE:  Members: Free of Charge Non-Members: 150 RMB    Event Language English   The CICC Team  

The China-Italy Chamber of Commerce (CICC) kindly invites you to take part in the next Monthly Networking Dinner. The networking event will take place on Tuesday, January 25th 2022, at House of Blues and Jazz (60 Fuzhou Lu, Huangpu District, Shanghai/ 上海市黄浦区福州路60号) starting from 7:30 pm. Registration starts at 7:00 pm. The dinner price to be paid online is 450 RMB for CICC Members and 520 RMB for non-Members, and it includes both dinner and drinks.   Why Monthly Networking Dinner? The China-Italy Chamber of Commerce organizes a monthly appointment in Shanghai in order to offer members and non-members an important networking opportunity. Since it is essential for us to raise the awareness of authentic and genuine Italian food and wine, we choose every month a different Italian restaurant as the venue for our informal dinners.   Interested in joining? Reserve your ticket.   About House of Blues and Jazz The House of Blues and jazz was founded in 1995. It is the first blues and jazz house that opened in Shanghai. The House has been a second living room for those who are hungry for quality live music. They have belief in high-quality music, instead of commercial music, and invest their time and effort in finding the best international bands reconnecting with the roots of jazz and blues music. The dining room is an elegant brasserie-type venue open for the late dinner it could be your private dining room!   The wine is sponsored by Sino Drink     Haven't renewed / applied for your membership yet? Send an email to: • Beijing office bj.members@cameraitacina.com  • Chongqing office infochongqing@cameraitacina.com  • Chengdu office infochengdu@cameraitacina.com  • Guangzhou office  infoguangdong@cameraitacina.com  • Shenzhen office infoshenzhen@cameraitacina.com  • Shanghai office  sh.projects@cameraitacina.com  • Suzhou office  infosuzhou@cameraitacina.com    The CICC Team