Beijing

  Training Goals With more than 526 billion internet users and USD 310 billion in E-Commerce transactions in the past year, China is now the largest E-Commerce market in the world. The Chinese E-Commerce market is dominated by local players, most of which have no presence in the western world.   Who should participate? This training session targets any brands or merchants with an E-Commerce or Digital project on the Chinese market.   Training Agenda   Market Insight: - What are the attributes of this market? - Who are the Chinese Internet users? - Who are the Chinese online buyers? - Focus on the mobile market in China - Market Size - Market Growth - Why does the Chinese consumer buy online?   Digital Landscape: - Who are the main players on the Chinese Internet & E-Commerce Market? - What do Chinese users do on the Internet? - A very specific and local market - Baidu : The leading search engine in China - Social networks are very important in China - Weibo & Wechat Focus - Payment Methods in China - BBS Importance in China - Mobile Shopping   Marketplaces: - The major importance of E-Marketplaces in China’s E-Commerce scene - Business models of the E-Marketplaces in China - Tmall/Taobao Focus - Merchandising & Advertising on E-Marketplaces   OmniChannel: - Omnichanel in China - Times are changing - Users Scenarios of the China Omnichannel - How should retailers deal with Omnichannel in China?   Digital Marketing in China: - What are the leverages for a successful internet strategy in China? - SEO & Content Marketing in China - SEM & Online Advertisingin China - Social Marketing - Direct & Email Marketing   E-Commerce Platforms in China: - Which technology fits which needs in China - Specificities of your E-Commerce platform in China - Hosting - Step by step : How do I build my E-Commerce website ? - IT & 3rd party system integration (ERP, CRM, etc..)   E-Commerce Operations: - Import - Logistics - Shipping - Catalog - Digital - Customer service   Digital IQ in China   E-Commerce Strategy & Case Studies: - Successful Case Studies   Budget: - Budget planning - A typical business plan for E-Commerce   A practical example: "My pants company would like to sell online in China": - Step by Step - A brief competitor analysis - A first eCommerce strategy - Costing and budget planning - KPIs - Business plan   Facilitator: Cyril Drouin  Bysoft China Founder & CEO - Senior E-Commerce Consultant Over 15 years of consulting dedicated to E-Commerce and internet in China and in Europe . Around 100 clients (brands, retailers, manufacturers, SMEs, startups) advised and followed for the last 10 years. Extensive knowledge in Chinese E--Commerce. Actively speaking & training for conferences and high-level training sessions. Working with brands in China on eCommerce Strategy / E-Commerce Platform Building (website & marketplace) / E-Commerce Operations setup / Digital Marketing (SEO/SEM/Social networks/Word of mouth) / Mobile. Cyril has 17 years of experience in the field, with 14 years’ experience in China. Master’s degree in Mathematics & IT    To register please fill in the form and send it back to info@cameraitacina.com.   Completion Certificate is provided.    

  30 seconds! That is the time you have to make an impression.   This course is developed for those involved in meeting and communicating with stakeholders in your company.   First impressions do last and in a competitive environment, the first impression will be the one people remember. Make the right impression not just face-to-face but also on the phone and via email. Participants will learn how to make the most of the opportunity to make a lasting impression.   Objectives:   • Making a 30 second impression • Understand the value or professional etiquette in the workplace and environment. • Professional communication styles and building rapport • Learn acceptable email etiquette • Make communication clearer: Writing   Who should attend ?   • Support Staff and Administrators • Marketing and Communication Departments   Facilitator: • Alistair McArthur   Mr. Alistair McArthur has trained thousands of executives and staff around China and Asia. He has spent over 12 years based in China in both a business environment and facilitating professional development skills, interpersonal skills, and persuasive speaking, while also working with organizational leaders.    To register please fill in the form and send it back to info@cameraitacina.com.   Completion Certificate is provided.  

  Objectives: -- Produce strategically responsive (non-reactive) staff -- Develop the ability to provide individually tailored interactions -- Promote a sense of comfort, safety and respect in customers who have a complaint -- Generate consistency in positive outcomes -- Sponsor loyalty -- Creation of a service team that performs with a sense of comfort, control & confidence   Why should you attend?   This program is designed to provide a fun & challenging approach to developing and demonstrating commitment to the interpersonal skills and awareness that create the foundation for superior communications with customers in the field.   The program approach is to build awareness of different value systems and personality styles, provide proven techniques for accommodating them and to motivate participants to "live the knowledge" in order to generate a more satisfying experience for both the customer and field staff.   Benefits of training   -- Exploring customer relationship dynamics -- The importance of affirming your customer`s self-esteem & building relationship -- Creating a feel-good experience -- Using an interaction model leading to success -- Identifying customer needs & expectations -- Exploring consultative questioning strategies -- Handling objections/complaints -- Resolving customer emotion/conflict   Who should attend?   Customer Relationship (Account Management) and Customer Service Managers and their teams   Facilitator: • Alistair McArthur   Mr. Alistair McArthur has trained thousands of executives and staff around China and Asia. He has spent over 12 years based in China in both a business environment and facilitating professional development skills, interpersonal skills, and persuasive speaking, while also working with organizational leaders.    To register please fill in the form and send it back to info@cameraitacina.com.   Completion Certificate is provided.      

  Objectives:   Facing the complex, open-ended, ever-changing challenges, organizations should realize that constant, ongoing innovation is critical to stay ahead of the competition. As a business leader, how effective you are managing these business difficulties? Can you break thought patterns and think differently? This workshop will feature you how to utilize tools to spark creativity, and enable you to develop comprehensive approach to solve problems with fresh ideas and make high quality decisions.   Course Outline   -- Identifying blockings to creative thinking and expanding our creativity -- Application of Creative tools -- Problem Solving and decision making based on KT Model -- The process of problem solving -- Situational appraisal and problem root causes analysis -- Decision analysis – select the most cost effective solution -- Risk assessment and management -- Establishing contingency plan -- Evaluating the solution effectiveness after implementation   Who should attend ?   Suitable for participants that are managers, with no or some leadership experience, who want to improve their leadership skills and enhance related skills in order to manage their team and cooperate with other teams.   Facilitator:   • MTI Management Consulting (BEIJING) Co., LTD   The consulting company MTI (MTI MANAGEMENT CONSULTING (BEIJING) CO., LTD) is specialized in Training and organizational development. In doing this we are especially focused on helping our customers successfully implement their strategies and to measurably contribute to our customer`s targets. Our focus is on leadership and sales excellence as well as team development.    To register please fill in the form and send it back to info@cameraitacina.com.   Completion Certificate is provided.