Protecting Your IP at Trade Fairs in China

 

Event Description

Trade fairs act as a gateway to the Chinese market and are an opportunity for SMEs to promote their products in China. Although attending a trade fair or exhibition can be beneficial, SMEs should be aware of the related IP risks as participating in a fair will also expose your products to potential infringers.

The China IPR SME Helpdesk and European Chamber of Commerce in China are pleased to invite you to a seminar on the protection of intellectual property during trade fairs in China, which will give you the opportunity to:

. Learn how to develop a strategy in order to protect your IP during trade fairs

. Find out how to be pro-active during the trade fair in order to maximise your chance of success when enforcing your rights

. Listen to real life case studies on IP issues during trade fairs

. Receive practical advice from a China IPR expert and have the opportunity to attend a one-on-one consultation session on your individual questions

 

24th Apr.2012 Guangzhou
Location:Crowne Plaza Guangzhou City Centre, 339 Huanshi Road East, Yuexiu District
Agenda:
14.00 – 14.30 Registration
14.30 – 14.45 Welcome and introduction to Helpdesk services
14.45 – 15.15 Protection of IP during trade fairs
15.15 – 15.35 Coffee break
15.35 – 16.05 Case studies
16.05 – 16.30 Q&A session
16.30 – 17.30 IPR consultation session Networking

 

 

 

25th Apr.2012 Zhongshan
Location:Sheraton Zhongshan Hotel, Qi Jiang Park North, Xi Di Road
Agenda:
9.30am – 10.00am Registration
10.00am – 10.15am Welcome and introduction to Helpdesk services
10.15am – 10.45am Protection of IP during trade fairs
10.45am – 11.05am Coffee break
11.05am – 11.35am Case studies
11.35am – 12.00am Q&A session
12.00am – 1.00pm IPR consultation sessions