The China-Italy Chamber of Commerce (CICC) together with our Quality Council (QC) is pleased to invite you to the third session of the webinar series“Entering China through Digital”.
During this session, our experts will provide you with valuable insights on how to do marketing in China, focusing on digital marketing and legal and IP prospects in the country.
To enter China in 2022 means to master the use of e-commerce and digital marketing.
The course will cover the latest trends and opportunities of the Chinese digital landscape, relying particularly on stories of brands who are selling online in China, as well as service providers that will show best practices across different industries.
4:00 - 4:05 pm
Welcome speech by the moderator of the course Andrea Fenn, co-CEO Adiacent China
4:05 - 4:25 pm
Marketing in China - Content and influence and how to use them to sell with Anna Gai, General Manager of Eastant Communications & Events Agency
4:25 - 5:05 pm
Using digital marketing to succeed in China with Andrea Vigano’, Global Ecommerce Manager at Alfaparf Group
5:05 - 5:35 pm
Advertising compliance for Digital Marketing with Elle Hu, Regional Head of Legal at OTB Group