Food Additives in China: Current Requirements and Expected Changes - Online, January 11th

China has established a solid but rather complex regulatory system for food additives. This system can be difficult to navigate for European small and medium-sized food producers who often have questions about the scope and permitted usage of food additives in China. Furthermore, the distinction between new food additives and new food raw materials might be confusing to some.

To provide practical guidance to European SMEs on regulations pertaining to food additives, the China-Italy Chamber of Commerce (CICC), in collaboration with the EU SME Centre, is organising a webinar based on the recently published 2022 Guidelines “Food Additives in China: Regulations and Practical Cases”.

EU SME Centre experts will provide an overview of the laws and regulations governing food additives in China, discuss the latest labelling requirements and introduce the expected changes to the regulations.


Rubén Martínez Gómez, Project Manager, Market Intelligence Dept.

Rubén has lived in China for over 6 years, and his career has always been focused on the Chinese market.

He has experience working both for public agencies and private companies. He worked at the Commercial Office of the Spanish Embassy in Beijing for the Valencian Agency of Business Internationalisation (IVACE) and worked as export manager for a Spanish leading company in the beer and soft drinks industry, being responsible of China and other Asian markets.

Currently, Rubén is Project Manager at EIBENS’ Market Intelligence department. He manages the company operations related to the development of consulting projects, assigning and coordinating team members activities and elaborating market intelligence reports and presentations. He has successfully conducted food and beverage market research and strategy projects for sectors like meat, dairy, wine, animal fodder, organic, e-commerce, etc. He has deep and up to date knowledge in regulation, marketing, distribution and sales channels in the F&B market in China.

He holds a master’s degree in Business Administration from the Polytechnic University of Valencia and specialised on international management and business internationalisation through different courses and experiences abroad.

Lydia Ye, Market Intelligence Team Member

Lydia is a member of EIBENS Market Intelligence team, being responsible of market research and analysis, and has collaborated in the elaboration of several market reports and presentations, including seminars with the EU SME Centre, covering topics such as organic F&B, dairy, and GI promotion.

She has previous experience working as a consultant, including 3 years in Deloitte, supporting projects of M&A, business cooperation and partnerships, which help overseas clients from a varied range of sectors to invest and expand businesses and channels in the Chinese market.


Date: January 11th 2023
Time: 4:30 - 5:30 pm (Beijing Time); 09:30 - 10:30 am (Brussels Time)
Venue: Online via Zoom
Language: English
Event fee: Free of charge
Open to: All European SMEs

Interested in joining? Click here to sign up!


The EU SME Centre is a European Union initiative that provides a comprehensive range of hands-on support services to European small and medium-sized enterprises (SMEs), getting them ready to do business in China.

The Centre's team of experts provides advice and support in four areas – business development, law, standards and conformity and human resources. Collaborating with external experts worldwide, the Centre converts valuable knowledge and experience into practical business tools and services easily accessible online. 

The China-Italy Chamber of Commerce is the leading consortium partner of phase IV of the Centre.

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