How Branding Dynamize Your Business

In the fast moving and growing Chinese market, it is essential to keep the brands` positive image and awareness. Process, the Swiss branding agency that has been in Asia for over seven years and had Chinese local and international projects since its establishment in 2011 in Shanghai, would share their experience in introducing a Swiss brand to the Chinese market and to re-boost local company by re-branding and re-design.
Through the projects shared, you could learn more about handling brands and to execute the strategy in the Chinese market.

Speaker

Ms. Peggy Chen

Over 14 years Peggy Chen has been specialized in helping Asian client building up new brands as well as helping clients who need to bring their branded business into next level. Her experience in monitoring the brand among different countries brings the open-minded global view but still focus on the precision of consistency from her branding expertise. She is not only passionate in helping clients to set up the brands but also put this attitude into her personal career. She is the one of the pioneers who set up the regional distribution network and brand monitoring system for Microlifle Corporation. She is also the very first member in both founding Process Taipei and Shanghai. She is currently in charge of Process Shanghai.

To register, please send an e-mail to infoshanghai@cameraitacina.com.

Thank you for your attention

CICC