The China-Italy Chamber of Commerce (CICC), together with our Quality Council (QC), is pleased to invite you to join the webinar series “Entering China through Digital”.
The four-session course is aimed at export managers and digital business developers in the West who are looking to unlock the secrets of the world’s biggest consumer market, China.
To enter China in 2022 means to master the use of e-commerce and digital marketing.
The course will cover the latest trends and opportunities of the Chinese digital landscape, relying particularly on stories of brands who are selling online in China, as well as service providers that will show best practices across different industries.
PROGRAM OF THE COURSE
• Session one: Intro to China - Why the world's biggest market is also the hardest to understand – June 22nd
• Session two: China Digital Business - How to plan a China entry strategy through digital in 2022
• Session three: E-commerce in China - Platforms, marketplaces, and their peculiarities
• Session four: Marketing in China - Content and influence and how to use it to sell
#1 Intro to China - Why the world's biggest market is also the hardest to understand, June 22nd 2022
During session one, our speakers will introduce digital China and its latest trends as a first step to plan a successful entry strategy into China in 2022.
4:00 - 4:05
4:05 - 4:50
Intro to China - Why the world's biggest market is also the hardest to understand with Andrea Fenn, co-CEO Adiacent China
4:50 - 5:10
Entering China - Challenges and opportunities with Josephine Wong, Vice President of Permira Advisers
5:10 - 5:40
How do Chinese consumers think - The digital customer journey in 2022 China with Antonio Colaci Vintani, Director of Digital Unit Value Partners Hong Kong
5:40 - 6:00
Date: Wednesday, June 22nd 2022
Time: 4:00 - 6:00 pm (Beijing Time)
Method: Online Via Zoom
Event fee: Free of charge (CICC Members) / 120 RMB (Non-Members)
Interested in joining? Click here to sign up!