Successes and Failures from 10 Years of B2B Marketing in China - Online and offline in Shanghai, May 24th


Media Folder: 

The China-Italy Chamber of Commerce (CICC), together with its Quality Council (QC), is pleased to invite you to the fifth and final session of the seminar series “Corporate Communication Content” to be held on Wednesday, May 24th both online and offline in Shanghai.

This is the last series of events organized by the Quality Council. In fact, as announced in a previous post, the Quality Council will be incorporated into the newly formed Italian Quality & Lifestyle Council starting June 5th.

The series is aimed at companies of industrial sectors wishing to gain a deeper understanding of the best marketing practices to promote their business in China. Each session featured a single speaker sharing their experience and providing valuable insights on a significant marketing tool; our experts delved into the topics of marketing strategy, creative content creation, and social media management, to name a few.

The fifth and final event of the series will be held with Carlotta Godio, Co-founder and GM at FLATMIND Productions, as moderator, and Alex Duncan, Co-founder at KAWO, as special guest.



Alex Duncan
Co-founder, KAWO

Alex Duncan is a British entrepreneur who has lived in China for more than 15 years. He got involved in a range of different startups. While working for Starwood Hotels on digital marketing projects, he met Brian van Damme and the two of them co-founded KAWO. 

Over the past 10 years, Alex has worked across all areas of the company and in the process built a deep understanding of digital marketing in China as well as the Chinese social media landscape. He is also a regular guest speaker at New York University, spreading his wisdom to the new generations.

KAWO is the leading social media management platform in China connecting teams across the globe by providing data insights, greater transparency, and increased efficiency. Founded in 2017, KAWO’s experienced team is focused on delivering high-quality solutions allowing our clients to iterate fast in China’s rapidly changing social landscape.

(Beijing Time)

6:30-7:00 PM

7:00-8:00 PM

8:00-9:00 PM
Networking session


Date: Wednesday, May 24th, 2023
Time: 6:30 - 9:00 PM (Beijing Time) / 11:30 AM - 2:00 PM (Rome Time)

Offline at FLATMIND Productions (Yuyao Road No. 420, Bldg. 1, Room 201, 200040 Shanghai / 余姚路420号1号楼201室)
Online via Zoom

Language: English

Event fee:
Offline: 120 RMB for CICC Members / 180 RMB for Non-Members
Online: Free of charge 

Interested in joining? Click HERE to sign up!

Any questions? Contact us at



Event language: 

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