Call for Companies | Italian F&B Experience - 2022 Roadshow, Jan 23-24

05 一月 2022

The Food and Beverage Working Group (F&BWG) of the China-Italy Chamber of Commerce (CICC) is glad to inform you that we are organizing a B2B/B2C event – the “Italian F&B Experience - 2022 Roadshow”, and we are therefore looking for companies that can be part of it.

The pilot event will be held at Ciecas Shanghai (1/F, Bldg B, Zhongshan International Plaza,789 Tianshan Xi Lu, near Xiehe Lu / 天山西路789号中山国际广场B幢1层, 近协和路) on January 23rd-24th 2022:

• On January 23rd you will be able to participate in a B2C with the possibility of selling your products;

• On January 24th you will be able to participate in a B2B with the opportunity to dialogue with distributors and food and beverage experts.



Send us an email with your application at to express your interest by January 14th 2022.



Participation in the event is open to CICC Members and non-Members.

The cost for the CICC Members is 1,500 RMB per brand, while for the non-Members 2,000 RMB per brand.



If you are interested to participate as a sponsor the cost is 3,000 RMB for both 2 days, which will include:

• Company logo on the CICC e-Newsletter for one month; 

• Company logo in all posts regarding the event published on the CICC's WeChat account; 

• Company presentation to be shared on CICC's WeChat account (followed by nearly 20,000 users); 

• Company logo in all posts regarding the event published on the official WeChat account of Ciecas Shanghai; 

• 10 minutes of introductive speech.


Not a Member yet? Learn how to join the Chamber here:

For assistance regarding membership, contact us at: 0086-10-85910545


CICC Working Groups

The Working Groups bring together representatives of companies operating in the same sector or located in the same geographical area. The aim is to share information, resources and ideas, organize relevant activities for the companies, and build sectorial expertise within the CICC in order to attract interest both in China and in Italy to benefit companies not present on Chinese territory yet.

To consult CICC Working Groups' General Rules please visit:


Know more about F&BWG

The F&BWG includes all the companies working in the F&B/Ho.Re.Ca, such as F&B producers, companies importing Italian F&B products to China, Italian restaurants, etc.

Despite the F&B is one of the most fragmented and challenging sectors, it represents an incredible opportunity for Italian companies. This is why the China-Italy Chamber of Commerce has decided to establish a dedicated working group.

For companies based in China, the F&BWG mainly focuses on sharing information, best practices and contacts. For Italian companies not yet operating in China, the F&BWG plays a mentor role to help them to approach the market and launch their activities.


Haven't renewed / applied for your membership yet? Send an email to:

• Beijing office 

• Chongqing office 

• Chengdu office 

• Guangzhou office 

• Shenzhen office 

• Shanghai office 

• Suzhou office 


The CICC Team

Sponsor Group: 

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