ENIT Visits CICC office in Beijing

On August 31st, the China-Italy Chamber of Commerce (CICC) had the pleasure of welcoming Cristiano Varotti, Area Manager - East Asia (greater China, Korea, Japan) at ENIT to its offices in Beijing.

The meeting was attended by CICC Chairman Lorenzo Riccardi, Vice President in the North Andrea Croci, and Vice Secretary General Federica Viggiani. The encounter served as a valuable opportunity to discuss potential areas of collaboration between the two organizations, with a shared objective of enhancing the visibility of Italian excellence in China and promoting integrated initiatives across tourism and culture.

Discussions focused on future joint initiatives to strengthen Italy’s positioning as a preferred destination for Chinese tourists, leveraging ENIT’s extensive tourism network and CICC’s strong presence among Italian and Chinese enterprises. Both parties expressed a shared commitment to deepen cooperation and align efforts to further promote Italy in the Chinese market.

Lorenzo Riccardi visited ENIT Pavillon during ITB China in Shanghai and ENIT Headquarter in Rome