How to Master E-Commerce in China? Join Our Webinar on July 20th

The China-Italy Chamber of Commerce (CICC) together with our Quality Council (QC) is pleased to invite you to the last session of the webinar series “Entering China through Digital”, which will be held online via Zoom on July 20th, 2022.

During this session, our experts will focus on e-commerce in China, analyzing the role of platforms, the types of marketplaces, and their peculiarities.



(Beijing Time)

4:00 - 4:05 pm

Welcome speech by the moderator of the course Andrea Fennco-CEO Adiacent China

4:05 - 4:50 pm

E-commerce in China - Platforms, marketplaces and their peculiarities with Vanessa CaiVice President of D1M

4:50 - 5:10 pm

Golden Goose Deluxe Brand - How e-commerce powers a brand's China strategy with Stephy Lan ShenHead of EC&CRM at Apac Golden Goose

5:10 - 5:40 pm

Legal and IP framework in China from an e-commerce perspective with Fabio GiacopelloManaging Partner, Foreign Lawyer at HFG Law & Intellectual Property 

5:40 - 6:00 pm

Q&A Session



Date: Wednesday, July 20th 2022

Time: 4:00 -6:00 pm (Beijing Time)                       

Method: Online Via Zoom

Language: English

Event fee: Free of charge (CICC Members) / 120 RMB (Non-Members)


Interested in joining? Click here to sign up!


The course is aimed at export managers and digital business developers in the West who are looking to unlock the secrets of the world’s biggest consumer market, China.

To enter China in 2022 means to master the use of e-commerce and digital marketing. The course will cover the latest trends and opportunities of the Chinese digital landscape, relying particularly on stories of brands who are selling online in China, as well as service providers that will show best practices across different industries.

The program of the course:

• Session one: Intro to China - Why the world's biggest market is also the hardest to understand

 Session two: China Digital Business - How to plan a China entry strategy through digital in 2022

 Session three: Marketing in China - Content and influence and how to use them to sell

• Session four: E-commerce in China - Platforms, marketplaces, and their peculiarities


For more info, contact us at



Online Via Zoom
Event language: 
Free of charge (CICC Members) / 120 RMB (Non-Members)
Wednesday, July 20th 2022, 4:00 -6:00 pm (Beijing Time)

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