WEBINAR | E-Commerce Series Kick-Off: Selling on TMall Global, 22.01

The China-Italy Chamber of Commerce (CCIC) and the EU SME Centre are launching a series of webinars with practical guidance on China’s major cross-border e-commerce platforms (CBEC).

For the first event of the series, on 22nd January, we invite you to a session on how to sell products via TMall Global, the CBEC platform owned by e-commerce giant Alibaba.

What's different about CBEC?

Cross-border e-commerce enables European SMEs to sell directly, from Europe, to Chinese consumers through dedicated platforms.

• Currently, the “Positive List” of goods allowed to be imported into China via CBEC comprises 1476 products, mostly consumer goods, including food and beverage products.
• With CBEC, imported goods are cleared by customs without the need for pre-market access product filing, registration or certification – mandatory steps for general trade for most product categories.
• CBEC enables European SMEs to introduce their products faster to the Chinese market, with lower costs, and potentially to sell products otherwise not allowed for import via general trade, such as certain F&B categories that require government protocols.
• Goods imported into China via CBEC enjoy preferential tax rates.

For the first episode of our E-Commerce Webinar Series, join us for an information session on TMall Global, with an expert guide on how to actually create and run an e-store on the platform. The keynote presentation will be followed by a Q&A session.

Agenda

16:00-16:05 Opening remarks

16:05–16:50 Keynote presentation Selling on TMall Global

• Lapo Tanzj, Co-CEO, Adiacent China

16:50–17:20 Q&A session

17:20–17:30 Closing remarks

Keynote Speaker

Lapo Tanzj

Co-CEO, Adiacent China

Specialising in development economics, international cooperation, and digital strategies, Lapo Tanzj has managed international cooperation and development projects in many countries. Since 2010, Lapo’s specific focus has been on business strategies in China, where he founded a digital company, now part of Adiacent – SESA Group (SES.MI), an Italian public digital transformation company with over 3.2bn EUR in revenue.

Lapo is committed to improving the performance of foreign brands in China through digital solutions, with a sustainable, human development vision. 

Registration

Please click HERE to register

Event free of charge. 

Open to all CCIC Members and European SMEs.

Event details

Date: Thursday, 22nd January 2026

Time: 16:00-17:30 (China time)

Format: Online on Zoom