Webinar: “The experience of Italian agri-food businesses in China following COVID-19” - April 29th, 2020

Dear Members and Friends of CICC,


The development of COVID-19 in China is having important repercussions on different key sectors in which Italian companies in China operates. Among these the agri-food sector has been experiencing a strong slowdown due to the temporary closure of businesses, the limitations imposed by the quarantine period and the imposition on norms to host clients.


In addition to these factors, the spread of the virus in Italy may have caused a discouragement in the purchase of Italian products.


To give voice to Italian companies within the F&B sector in China and share their point of view as well including difficulties and best practices, CICC is going to host an informative webinar on the management of the crisis caused by COVID-19.


The webinar will take place on Wednesday 29th of April, 2020 at 3pm (Beijing time).



CICC would also like to share the experiences from 3 Italian companies operating within the F&B sector in China. Specifically: a restaurant, an import/distribution company and a producer.


Please note, the webinar is organised as part of the True Italian Taste project, aimed at the promotion of the authentic Italian agricultural food products, promoted and funded by the Ministry of Economic Development and carried out by Assocamerestero (the Association of the Italian Chambers of Commerce Worldwide) in cooperation with the Italian Chambers of Commerce abroad. “True Italian Taste” is part of the program "The Extraordinary Italian Taste".



15:00 Welcome greetings

15:10 Presentation of the True Italian Taste project

15:20 Overview of the current situation within the Italian F&B sector China

15:40 Issues related to the supply chain of Italian products

16:00 Methods of resuming activities (digital ways to help your F&B business)

16:20 How to restore customer’s confidence toward Italian products

16:40 Case study company 1

16:50 Case study company 2

17:00 Case study company 3

17:10 Q&A

17:40 Conclusion


The language of the seminar will be English.


Please, click the link below or scan the QR code to register:



Thank you and Kind Regards,


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