Call for Exhibitors - 2023 2nd GIPExpo (Global Geographical Indications Product Expo), September 19th-21st, Luzhou

31 July 2023

Dear members and friends of CICC,

The China-Italy Chamber of Commerce (CICC) is pleased to inform you that the 2nd GIPExpo (Global Geographical Indications Product Expo) will be held in Luzhou (Sichuan Province) from September 19th to 21st . This year, for the first time since the establishment, Italy has been named as the country Guest of Honor. For this occasion, ITA (Italian Trade Agency) and CICC, with the support from  the Embassy of Italy in China will co-organize the "Italian National Pavilion".

The 2nd GIPExpo is hosted by the Luzhou Municipal People’s Government of Sichuan Province, supported by the Trade Development Bureau of the Ministry of Commerce, the Sichuan Provincial Department of Agriculture and Rural Affairs, the Sichuan Provincial Department of Commerce, the Foreign Affairs Office of Sichuan Province, the Administration for Market Regulation of Sichuan Province, and the China Council for the Promotion of International Trade Sichuan Council.

Themed "strengthen the protection of geographical indicators and promote the high-quality industrial development", the Expo aims to advance the trading of Geographical Indication Products, technical exchange, cultural interaction and investment promotion.
The Italian National Pavilion will be set up in the main Exhibition Hall dedicated to EU and international Pavilions.


In order to promote the excellence of Italian agricultural products, we are sending out the call for companies, local importers and distributors of Italian agricultural products LIMITED ONLY to the Italian products listed in the Annex IV (preferred) and Annex VI of the EU-China Agreement on GI Product protection and Cooperation signed in Bruxelles in 2020.

To download the complete description of the Activities and the Scope of the Exhibition, please scan below QR code for more information.

Our Offer include:

  • Showcase and tasting of products within the Italian National Pavilion. Shared spaces with LOGO, QR code, brochures and other information will be arranged according to the product delivered and to be displayed.
  • Tasting of some products (e.g. diary product or fresh cheese) could be allowed only at the presence of a Company’s delegate.
  • Use Company Logo, brochures and information (QR code, website etc.) for any communication and promotional activities related to the Exhibition (Official Exhibition Catalogue, Exhibition area of the Italian National Pavilion, etc.);  
  • Possibility to host a Company delegate within the National Pavilion.
  • Company professionals can provide basic information about the product and the company's contact details to the audience.

Our Request from Company:

Companies or local Importer/Distributors of Italian agricultural products are required to duly delivery on time (The specific time is subject to the organizer's requirements at that time) a suitable amount of sample of products to be displayed and tasted during the 3 days of the exhibition.
We kindly remind that the Exhibition is ENTIRELY FOCUSED on the Italian originating products listed  in the Annex IV and Annex VI of the EU-China Agreement on GI (go to Read more).
In order to present a better image of Italy as a whole, the National Pavilion will be organized according to product attributes (e.g., wines, cheeses, etc.) rather than according to exhibiting companies. Each company will be able to display its products with the name of the exhibit, QR code, etc.
All costs and expenses associated with products, shipping and delivery will be the sole responsibility of the exhibiting company.
CICC reserves the right to request exhibitors to provide a list of products for final approval.


The participation to the Italian Pavilion is free of charge.

Venue and date:

Venue: Luzhou International Convention & Exhibition Center
Date: September 19th-21st, 2023


To register or know more, please contact us at before 11th August 2023.


Best Regards,



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