Cooperation opportunity: live e-commerce in collaboration with China Media Group

25 September 2020

Dear Members and Friends of CICC,

The China Italy Chamber of Commerce (CICC) in collaboration with China Media Group (CMG) is glad to announce that on November 6th, 2020, an e-commerce live streaming will be held inside China International Import-Export (CIIE) in Shanghai.

CMG has held 18 live E-Commerce since April 2020 and sold over three billion CNY, with an average of 59 million viewers!

This initiative aims to promote and sell “Made in Italy” products, through an E-commerce platform offered by CMG, the predominant State media company that produces and broadcasts high quality television and radio programs (CCTV, CRI and CNR).

There will be the opportunity for a limited number of companies to sell their products during the e-commerce live-streaming, that will be transmitted by CCTV and their social media platform as CinItalia, Yangshixinwen, Weibo, Tik Tok, Kwai, WeChat, Toutiao, Bilibili with more than 260 million followers in total.

The live-streaming will be conducted by the most famous hosts from CCTV.

If interested to receive more information about the project, please send an email to by Sunday, 27th September at 18.00.

Please Note: The information provided is for general informational purposes only. All information is provided in good faith, however we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information on the Site.

Kind regards,

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