Fashion becomes art: Richard Haines for PENNYBLACK

20 May 2010

The PENNYBLACK shop at China World Mall in Beijing will be turned into an art gallery from May 29th through June 7th playing host to the illustrations drawn by Richard Haines “Behind the scenes” of the spring/summer 2010 PENNYBLACK photo-shooting illustrating eight of the salient moments of the backstage process with his sketches.

To launch its new magazine project “Magalog”, PENNYBLACK asked one of the stars of the publication, Richard Haines, to give a new look to the walls of the flagship store in Milan with his illustrations last February.
Haines is not a photographer, but a fashion illustrator, able to capture – in just a few gestures and colors – all the thrill of fashion at its most dynamic, between everyday reality and the dreamlike atmosphere of a photo shoot.

The opening cocktail of the exhibition will be on May 29th, 3 pm at China World Mall, PENNYBLACK shop.

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