Join the Authentic Italian Food Retailers Network

08 April 2022

Join the Authentic Italian Food Retailers Network

Within the True Italian Taste project – which aims to promote authentic Italian agri-food products in the world – the China-Italy Chamber of Commerce is continuing to map out the stores selling Authentic Italian products in China. 

The aim of the project is to promote the stores to local consumers to make the purchase of Italian products easier and more accessible. 

The membership of the network is free of charge for the eligible offline and online retailers.

Who can join the True Italian Taste network?
If you sell Italian products and are among the following, you can apply to be part of the True Italian Taste network: 

  • points of sales belonging to small distribution chains (outside the large-scale distribution circuits) 
  • food shops
  • Online stores
  • shops with gourmet products
  • food shops specialized in organic and/or nutraceutical products
  • wine bars, bars and pastry shops that sell packaged food products from Italy
  • restaurants selling food products from Italy


Membership Requirements

To sell a minimum number of 5 authentic Italian brands present in the assortment of the store with at least 1 product for each brand.
Applications from shops with a smaller number of Italian products will not be considered.


a) Store Promotion on CICC Official Wechat Channels as authentic Italian food retailer
b) Certificate of recognition as authentic Italian food retailer
c) Increased visibility thanks to involvement in the chamber's initiatives
b) participation in targeted initiatives to promote the authentic Italian product


How to join

1. Fill in the membership application (here: CN / ENG) and the product form (here: CN ENG)

2. The application will be evaluated
3. You will receive a confirmation email.

Membership Renewal

To renew your membership you can fill in the membership application (here: CN / ENG) and update the product form (here: CN ENG). 

Deadline: April 29st

For more information, please email:

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