Dear Members and Friends,
The latest addition to the CICC is Fireworks, a company born in 2013 with the aim to help the world’s best brands successfully enter the Chinese market.
Fireworks offers proprietary solutions in the fields of e-commerce, customer data (CRM) and market testing, and in particular:
Fireworks also has a large team of local strategists and creatives that can help companies use these tools and implement digital marketing strategies in China. Fireworks is a proud Tencent official partner, as well as a member of the Salesforce partner program.
But why digital solutions? Today’s China is increasingly digital oriented, and it has become a leader in mobile application, network retailing and massive data analysis. Therefore, it is extremely important for companies wanting to enter and succeed in China to master e-commerce, CRM and data-driven marketing.
“Today 90% of China’s online traffic is via app, so traditional website approaches do not work here”, says Andrea Fenn, CEO of Fireworks. He points out that “it is increasingly important to adopt local solutions to communicate with Chinese consumers on their native language and platforms”.
To support the way that Italian companies in China use e-commerce and digital, Fireworks is happy to offer 10% discount on its services for all China-Italy Chamber of Commerce’s members.
So, what are you waiting for? Spark it up, without burned fingers.
For further information please contact: email@example.com
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