21 November 2017

The Italian Food Week, sponsored by the ITA Italian Trade Commission Shanghai Office, will be officially launched on November 21, 2017 at the Hema box Shanghai Bay branch. Special guests will be Consul General of Italian Republic in Shanghai Stefano Beltrame and the Trade Commissioner of the ITA Italian Trade Commission Shanghai Office Massimiliano Tremiterra, together with Hema Fresh Shanghai General Manager Mr Cao to cut the ribbon and toast the speech for opening ceremony, in order to promote the concept of protected origin of DOP/IGP in Italy, and announce the launch of forthcoming Italian premium merchandises in Hema.

Italy is known as the “the ancestor of European cuisine”, Italian cooking culture is certainly one which is of more interest to Chinese society today. As food culture is one of the most important connotation of Italy culture, food culture communication is an important aspect and one of the most direct way of communication between Italian and Chinese culture. As an inseparable part of Italian culture, through the promotion of Italian cuisine Italy Taste Week can act as a vital channel to deliver life quality and lifestyle as well as to promote the establishment of a deeper friendship between China and Italy in fond cultural exchanges.

Italy Taste Week introduces the well-known Italian gourmet, not only offering glamour, but also advocating the quality guarantee from protected origin of DOP/IGP in Italy. Recognizing Hema’s fixation on quality, to host Italy Week within their stores offers a platform from which ITA can display the wealth of gourmet food and wine.  

Attendees can look forward to an expert overview of the significance of DOP and IGP goods before experiencing first-hand the mouth-watering offerings as they are treated to live cooking shows and flavor-packed tastings from in-store chefs. Italy Corner, lasting from 21-28th, set inside Hema Fresh will treat our taste buds to know more about the glamour of extraordinary Italian food and beverages. Guests can participate interactively with ITA social media in the hope of winning premium Italian wines offered by involved sponsors (GIV and MEZZACORONA).  



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